Webinar: Create a Website Experience that Converts with Free Downloads, Courses, and Member Areas

By Jerod Morris

Free webinar! How digital products create a high-converting website

Every great website is a membership site.

In today’s economy and online environment, marketing can no longer simply be the promise of an experience — marketing must actually begin the experience.

Hence our indefatigable focus on the idea of media, not marketing.

Because your marketing is not effective if it is something people want to avoid. Instead, it must become an experience that is sought-after and valued.

And this experience is powered by content.

But not just any content — adaptive content: the right high-value content delivered at the right time to the right person. This is what creates a deeper, more meaningful …read more      

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Demystifying SEO: How to Skyrocket Your Traffic Through Schema Markup

By Neil Patel

seo traffic

Good writers always write for their visitors, not for search engines.

Actually, that’s not quite true…

At the dawn of SEO, you did have to write for the search engines. The primitive search engines could only evaluate the relevance of your content to the query by the number of times the searched keyword was mentioned in the content.

By simply including the keyword as many times as possible, you’d rank well.

Obviously, search engines have evolved since then.

With Google’s updates in the past few years, it’s become clear that keyword stuffing no longer helps you rank (in fact, it hurts you).

Now, Google …read more      

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3 Resources to Help You Pinpoint and Thrive in Your Niche

By Stefanie Flaxman

Copyblogger Collection: pinpoint your niche

“Drive-thru bakery.”

That is the ad copy on a billboard for McDonald’s on Fairfax Avenue in Los Angeles.

Did you know the fast-food chain also serves baked goods? Now you do.

If you’re a busy Angeleno, why spend time parking and going in to a coffee shop to get a muffin or croissant when you can visit the convenient drive-thru bakery?

Since McDonald’s knows how to serve its customers in new ways consistently, the business thrives in the fast-food niche.

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to determine if you’ve found the right niche
  • How to express …read more      
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Unleash the Power of Frameworks, Methodologies, and Processes in Your Business

By Rainmaker.FM

tt-business-processes

Frameworks, methodologies, and processes are abstract constructs that leave a lot of confusion about their purposes, how they’re different, and where and when they are used. Despite sounding like “language lard,” understanding these three ideas can unleash the power in your business.

When Technology Translated host Scott Ellis was working in corporate consulting, all three of these constructs were key to how he helped businesses move parts of their operations from a state of chaos to a more organized, sane environment.

The three ideas also help establish new lines of business to solve emerging problems without having to invent new ways of …read more      

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Essential Audio Tips from the Official Audio Engineer of Rainmaker.FM

By Rainmaker.FM

sr-audio-tips

Toby Lyles of TwentyFour Sound is the audio wizard behind the curtain here at Rainmaker.FM. With Jonny Nastor out this week, Jerod Morris takes over The Showrunner and invites Toby to share some insights on how you can improve the quality of the audio you are delivering to your audience.

This week’s episode begins with Jerod sharing a quick story of an exciting convergence of showrunner worlds that occurred literally just hours before he sat down to record.

You will probably be able to relate to his excitement; if you’ve ever considered quitting your show, you’ll definitely want to hear …read more      

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