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September 2015
Home 2015
09 SepFeatured

Finally: A Podcast about the Superiority of Written Content

by Jason Fairfield0 Comments

By Rainmaker.FM

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There seems to be a debate between audio content and written content. And it’s an acrimonious debate. So Pamela “Battle-Ax” Wilson decided to address the issue head on.

She did it in an article called “Is Podcasting Replacing Written Content Marketing?” And it’s a contentious little article.

Seeing that Ms. Wilson kicked the hornet’s nest with a lead foot, The Lede hosts Jerod Morris and Demian Farnworth decided to get down to the truth of the matter to ultimately decide which is better. (We all know the answer, right?)

In this 32-minute episode of The Lede, you’ll discover:

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09 SepFeatured

How a ‘Scatterbrain Creative’ Became a Full-Time Blogger

by Jason Fairfield0 Comments

By Rainmaker.FM

he-abby-lawson

Today’s guest on Hack the Entrepreneur is a former English teacher, lover of all things creative, blogger at Just a Girl and Her Blog, and an author of three ebooks, including Building a Framework: The Ultimate Blogging Handbook.

Although she started and runs a great business, she says her favorite job is being a wife to her husband and a mother to her two boys.

She started Just a Girl and Her Blog as a hobby in January 2013 and made a six-figure income in just two years. She blogs about organization, home decor, creative ideas, and random happy thoughts.

Now, let’s hack …read more      

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09 SepFeatured

Michael Port on the Power of Presentation

by Jason Fairfield0 Comments

By Rainmaker.FM

un-michael-port-3

You may know Michael Port as the author of the small business classic Book Yourself Solid. But did you know that he was once a professional actor, with roles on Third Watch, Law and Order, and Sex and the City?

Given his unique mix of business savvy and acting skills, it makes sense that Michael is committed to creating heroic public speakers. Whether or not you ever get on stage, though, we’re all in the presentation business when it comes to building our businesses.

Of course, speaking engagements can be one of the most effective forms of “content marketing” for freelancers and …read more      

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09 SepFeatured

How to Irritate a Reporter

by Jason Fairfield0 Comments

By Rainmaker.FM

pr-media-coverage

Want more media coverage? Here’s how to get it …

While reporters, editors, bloggers, etc. welcome good pitches, strong content, and offers to help, they also hate these things.

Listen in to PR is Dead, so you don’t get shut out!

In this 12-minute episode of PR is Dead, host Doyle Albee discusses:

  • Doing your homework to stay out of trouble
  • The difference between good follow-up and nagging
  • Learning to respect a reporter’s job and demands
  • The one thing never to ask a reporter

Click Here to Listen to

PR is Dead on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the …read more      

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09 SepFeatured

How to Use Emotional Content to Engage, Inspire, and Persuade

by Jason Fairfield0 Comments

By Rainmaker.FM

hp-emotional-content

Do you know which emotions will get your reader’s attention and pull her into your content? If not, how do you pin them down? And then once you’ve identified them, what do you do with them?

Targeting your customer’s emotions in your content is a key content marketing technique that you can use to get your reader’s attention, keep her engaged, and encourage her to act.

But how do you do this without being over-the-top?

In today’s episode of Hit Publish, you’ll discover why emotions play such an important role when you want to influence or persuade someone and how to start …read more      

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