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August 2015
Home 2015
27 AugFeatured

Two Ways to Turn Facebook Fans into Paying Customers

by Jason Fairfield0 Comments

By Rainmaker.FM

tt-facebook-to-customer

Jon Loomer has been using Facebook for business since 2007. And despite the ever-changing landscape, Jon has continued to thrive by marketing on the platform. Jon is now a leading Facebook marketing expert, and in this episode of Technology Translated, it’ll be clear why.

When host Scott Ellis asked Jon to come on his show, he had no idea what a treat his listeners were in for.

By the middle of this episode, listeners will recognize the gold mine of information Jon is sharing, including how he executed one campaign that converted Facebook fans to email subscribers at the whopping …read more      

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27 AugFeatured

What Craft Beer and Food Trucks Can Teach Us About the Power of Collaboration

by Jason Fairfield0 Comments

By Rainmaker.FM

sr-power-of-collaboration

Your fellow Showrunners, even those serving the very same niche(s) that you’re serving, are not your enemies. 95 percent of the world has no idea what you’re doing as “podcaster,” so don’t turn a cold shoulder to the few who do.

This week’s episode of The Showrunner begins with a discussion about the value of meeting your listeners in person when you get the opportunity to do so. Hosts Jerod Morris and Jon Nastor offer up a few actionable ideas on how to bring the topic up with your audience.

Then, for the final time, they harken back to their experience at …read more      

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27 AugFeatured

The Zen of Measurement, Optimization, and Focus

by Jason Fairfield0 Comments

By Rainmaker.FM

mn-zen-metrics-1

In this new series on The Mainframe, hosts Tony Clark and Chris Garrett discuss the importance of the right metrics in growing your business, and why you should not be paralyzed by math.

In this episode of The Mainframe, Chris Garrett and Tony Clark discuss:

  • How you can determine the correct metrics for your business
  • Where to start, and what you need to focus on
  • Why the big Silicon Valley tech companies are not the right businesses to model

Click Here to Listen to

The Mainframe on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital commerce …read more      

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27 AugFeatured

The Problem with the ‘Hell-For-Leather’ Writing Movement

by Jason Fairfield0 Comments

By Rainmaker.FM

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As of late, it’s fashionable to write hell for leather. In fact, there’s a hot cottage industry in the writing culture. But is it good for the writing community? Or detrimental?

For lack of better terms, let’s call this trend the “The Hell-For-Leather Writing Movement.” Or HFLWM.

You see HFLWM in titles like “How to Write Fast,” “Write an Article in 20 Minutes,” and “How Fast Can You Write?”

Growing content demands and aggressive editorial schedules shove this thinking into our faces. But it gets empirical with 5 Personal Writing Metrics Every Content Marketer Should Track by Nate Baker at Raven.

And …read more      

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27 AugFeatured

3 Easy Ways to Expand Your Creativity

by Jason Fairfield0 Comments

By Chris Garrett

boost creativity

Imagination is more important than knowledge. – Albert Einstein

Remember when you were little and the best gift of all was a large cardboard box?

That box could be anything from a small family home to the vanguard of an intergalactic attack fleet. With a few hastily drawn lines in permanent marker — and a wild imagination — we could go anywhere and be anything.

If you were given an empty box to play with today, would you find as many fascinating uses as you could back then?

As adults we tend to keep our imaginations locked in tightly controlled boxes — in …read more      

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