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August 2015
Home 2015
26 AugFeatured

How to Effectively Publish on LinkedIn, Part 3

by Jason Fairfield0 Comments

By Rainmaker.FM

ml-linkedin-publishing-3


In this final episode about publishing to the Pulse Network, you’ll hear directly from special guest Katie Carroll, Social Media Editor at LinkedIn Pulse.

The Missing Link hosts Sean Jackson and Mica Gadhia ask Katie the burning questions sent in by audience members.

In this episode of The Missing Link, hosts Sean Jackson and Mica Gadhia — along with special guest Katie Carroll — discuss:

  • Why LinkedIn Pulse is where you want to be
  • How to understand content duplication
  • How to build traffic on LinkedIn
  • Best practices for self promotion (you’ll definitely want to hear this again)
  • A cool trick for getting your articles noticed by …read more      
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26 AugFeatured

How to Optimize Your Headlines for Content Discovery with Vinegar (Before You Die of Cholera)

by Jason Fairfield0 Comments

By Rainmaker.FM

ld-optimize-headlines

Are you curious how the beginning and end of this headline actually fit together? It’s quite a promise to deliver on. Well, hosts Demian Farnworth and Jerod Morris do just that on this week’s episode of The Lede, and they improve your content discovery in the process.

And that’s important, because optimizing your content for discovery is a foundational principle of SEO on the modern web. And the element that most influences whether your content gets discovered is the headline.

On this episode of The Lede, hosts Jerod Morris and Demian Farnworth discuss:

  • What they mean by “content discovery”
  • A short history of …read more      
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26 AugFeatured

One Product Does Not a Business Make

by Jason Fairfield0 Comments

By Rainmaker.FM

he-ryan-deiss

Today’s guest on Hack the Entrepreneur is the founder and CEO of Digital Marketer, where he blogs and coaches for the Digital Marketer Lab and other training courses. He started marketing online from his dorm room in 1999, and has worked in over 500 different markets.

In the last three years, he and his team have invested over $15,000,000 in marketing tests, and have generated tens of millions of unique visitors.

He’s also a sought-after public speaker and consultant, and his work has impacted over 200,000 businesses in 68 countries.

Now, let’s hack …

Ryan Deiss.

In this 36-minute episode of Hack the Entrepreneur, host …read more      

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26 AugFeatured

How to Avoid Getting Sucker-Punched by Internet ‘Facts’

by Jason Fairfield0 Comments

By Rainmaker.FM

cp-internet-facts

Don’t you love those Internet facts? You know, the ones that aren’t facts at all, they’re fodder for our own confirmation bias, and weapons in the Outrage Wars.

In the early days of the social web, we thought that bringing people together would create a knowledge utopia. What we got instead was a battleground of competing ideas — many of them misguided or just plain wrong.

In this 20-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about:

  • What a faked chocolate study showed about our own gullibility
  • The scary power of our own bias
  • How “Internet facts” can hurt business
  • The pitfalls …read more      
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26 AugFeatured

Why These Famous Time-Management Techniques Are Ruining Your Productivity

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-writing-productivity


Most creative people will take your head off if you butt in while they are “flowing.”

But that’s exactly what the Pomodoro technique does, a popular time management trick designed to boost your productivity.

The concept is simple: set a kitchen timer for 25 minutes and work until it rings. Then take a short break.

Eugene Schwartz swore by a similar method. He gunned for 33.33 minutes (not sure how he managed the .33 part given he wasn’t using a digital clock — I guess he eyeballed it).

During those 33 plus minutes he could do anything he wanted: stare out the window, …read more      

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