Type To Search

Type To Search

CONTACT US

Type To Search

August 2015
Home 2015
26 AugFeatured

Be a Better Copywriter: 7 Lessons From 4 Legendary Books

by Jason Fairfield0 Comments

By Neil Patel

copywriting

Although digital copywriting is relatively new, copywriting has been used for hundreds of years to sell products.

Some of the best books on copywriting I have ever read were written decades ago. Some are even older than that.

And it’s a shame that they don’t get the attention they deserve—mainly because we often equate new with better.

But a lot of the new marketing and copywriting lessons and techniques you read about on blogs aren’t new at all.

In this article, I’m going to break down seven lessons from the following four books:

Read More
26 AugFeatured

Is Podcasting Replacing Written Content Marketing?

by Jason Fairfield0 Comments

By Pamela Wilson

spoken words vs. written words

That is the question.

It’s the question I’m asked as soon as someone discovers that I manage the editorial team for Copyblogger.

You see back in March, there was a sudden influx of audio content here on the pages of Copyblogger. We launched our podcast network — Rainmaker.FM — and (of course) wanted to share the new content we were creating with all of you.

But we may have confused you, too. Based on the questions I get, we’ve certainly confused at least some of you.

I’m here today to set the record straight. …read more      

Read More
25 AugFeatured

How Neuroscientist Michael Grybko Defines Storytelling

by Jason Fairfield0 Comments

By Rainmaker.FM

wf-michael-grybko-storytelling

Have you ever wondered why storytelling is such an omnipresent theme of human life? Welcome to another guest segment of “The Writer’s Brain,” where Kelton Reid picks the brain of a neuroscientist about elements of great writing.

Research scientist Michael Grybko — of the Department of Psychology at the University of Washington — returned to the podcast to help Kelton define storytelling from a scientific standpoint.

If you missed the first two installments of The Writer’s Brain — on How Neuroscience Defines both Creativity and Empathy — you can find them on writerfiles.fm and <a class="colorbox" href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~https://itunes.apple.com/us/podcast/id984527862" …read more      

Read More
25 AugFeatured

How to Write Multiple Magnetic Tweets About Any Content (Without Being Repetitive)

by Jason Fairfield0 Comments

By Rainmaker.FM

hp-magnetic-tweets

If you’re using social media channels such as Twitter to promote your content, then this show is for you. This week, Hit Publish host Amy Harrison is looking at different ways you can ‘beef up your tweets’ and write multiple updates to promote just one post (without sounding boring or repetitive).

When you’re posting tweets (or other social media updates) to get people to your content, it can feel like you are broadcasting again and again, just repeatedly sending out information and hoping someone bites.

But social media is really just a conversation, so when you’re thinking about what to write, …read more      

Read More
25 AugFeatured

The Value of Crafting an Entrepreneurial Vision (and Sticking to It)

by Jason Fairfield0 Comments

By Rainmaker.FM

he-shelley-sandiford

Today’s guest on Hack the Entrepreneur is a scientist turned digital artist, animator, entrepreneur — as well as an academic escapee.

She has a Ph.D. from the University of Waterloo and has over 15 years of experience in research. During this time, she has generated $340,000 in funding, prepared manuscripts, and lectured.

Today, she is the founder of Sciconic.com, where she explains scientific concepts by creating simple graphics, infographics, custom animations, and explainer videos.

This year, she was named one of the 25 entrepreneurs to watch by Fizzle.co.

Now, let’s hack …

Shelley Sandiford.

In this 32-minute episode of Hack the Entrepreneur, …read more      

Read More