How the Integration of Content and Commerce Creates a Winning Difference

By Rainmaker.FM

nr-content-commerce

Last week on New Rainmaker with Brian Clark, Brian talked about the concept of “native commerce” as a way to create content, build an audience, and ultimately find out what people will actually buy.

It’s about creating a unique experience for the right type of person, but how does that happen?

Brian realized shortly after last week’s episode went live that we had just explored the idea of creating a seamless, valuable experience for our ideal customers and clients. We use an integration of both our content and our products and services to make that happen.

So, Brian called in a favor …read more      

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How to Scratch Your Own Itch and Build a Successful Business

By Rainmaker.FM

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Today’s guest on Hack the Entrepreneur is a real estate investor, one-time real estate agent, podcaster, web designer, and Internet entrepreneur.

He is the founder and CEO of the online real estate networking platform, BiggerPockets. The platform now has more than 330,000 members.

Today’s guest is also the CEO of BiggerPockets’s publishing division, and has co-written and published two Amazon bestsellers.

He is the co-host of the BiggerPockets podcast — the most highly rated and reviewed real estate podcast on iTunes — which offers both educational content and interviews.

Now, let’s hack…

Joshua Dorkin.

In this 35-minute episode of Hack the Entrepreneur, host Jon Nastor and …read more      

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How to Selfishly Build a Successful Business

By Rainmaker.FM

he-joshua-dorkin

Today’s guest on Hack the Entrepreneur is a real estate investor, one-time real estate agent, podcaster, web designer, and Internet entrepreneur.

He is the founder and CEO of the online real estate networking platform, BiggerPockets. The platform now has more than 330,000 members.

Today’s guest is also the CEO of BiggerPockets’s publishing division, and has co-written and published two Amazon bestsellers.

He is the co-host of the BiggerPockets podcast — the most highly rated and reviewed real estate podcast on iTunes — which offers both educational content and interviews.

Now, let’s hack…

Joshua Dorkin.

In this 35-minute episode of Hack the Entrepreneur, host Jon Nastor and …read more      

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How an Editor-in-Chief Creates Editorial Standards, Part One

By Rainmaker.FM

ec-editorial-standards-1

Discover how to make your digital business stand out by creating and managing editorial standards that add a superior layer of quality to the work you produce.

Now that we’ve established connection is king, rather than content alone, how do you ensure that your content helps you establish a strong bond with your audience?

In this 20-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • A simple solution for many content creation problems
  • Why editorial standards help you create a superior digital business
  • How editorial standards differentiate you from your competition

Click Here to Listen to

Editor-in-Chief on iTunes

Click Here to Listen on Rainmaker.FM

About …read more      

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4 Writing Lessons from a Depressing Music Project

By Rainmaker.FM

rd-depressing-music

Hey, because this is episode 90 of Rough Draft, let’s do something a little different today. Let’s talk music.

Do you recognize any of these names?

  • The Antlers
  • Real Estate
  • Tune-Yards
  • M83
  • Beirut
  • Wye Oak
  • Feist
  • Tom Waits
  • The Head and the Heart
  • James Blake
  • Radiohead

If you do recognize any of those names, then Demian Farnworth can probably predict this about you: you prefer music on the margin over music in the mainstream.

And you had your ear to the ground in 2011.

If you don’t, and prefer the mainstream over the marginal, then you likely recognize at least two names: Tom Waits and Radiohead. Demian will tell you …read more      

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