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August 2015
Home 2015
11 AugFeatured

How This Social Media Thing Kicked Web Writing Right in the Feels

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-social-media-writing

Before social media entered the stage, a marketer’s job was two-fold: write a compelling landing page and drive traffic to that landing page. But the Internet has changed all of that.

Not so much the Internet, but social media. In particular — networks like Twitter, Reddit, 4chan, and YouTube — the most potent platforms for transmitting and spreading an idea.

The influence these sites have had on web writing is huge. So huge that some online publishers have changed their editorial processes to reflect this influence.

And some publishers are even launched to take advantage of social sites.

In this 8-minute episode of …read more      

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11 AugFeatured

How to Pre-Sell Your Product by Offering Tantalizing Samples

by Jason Fairfield0 Comments

By Sean D’Souza

increase sales by giving away a taste of your product

Selling a product is much easier when you have a pre-sell strategy in place.

To understand the concept of the pre-sell, it might be a good idea to take a walk around a supermarket.

In this store, you’re likely to see some folks doling out samples of their products. Some days, these folks look kind of forlorn as they passively stand there with their sausage, ice cream, or wine samples as people politely taste their offerings and walk away.

To us, it just looks like a feature that keeps customers happy as they walk around the store.

To the company …read more      

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10 AugFeatured

The Psychology of Selling Books with Sean D’Souza

by Jason Fairfield0 Comments

By Rainmaker.FM

ap-sean-dsouza

Sean D’Souza is the master “Rainmaker.” Through years of experience studying human behavior, Sean has created a powerful business that teaches business owners — and authors — how to sell their wares and provide maximum value.

The bottom line is that everyone who sells anything needs to understand how the human brain works, whether it’s a book or the Brooklyn Bridge.

In this episode of Authorpreneur, host Jim Kukral and Sean D’Souza discuss:

  • Why people make decisions on what to buy and how much to pay
  • How to structure your products, services, and books so that people will buy
  • The “yes, yes” strategy …read more      
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10 AugFeatured

Native Commerce: Media That Makes Real Money

by Jason Fairfield0 Comments

By Rainmaker.FM

nr-native-commerce

This podcast began with the mantra “media not marketing.” In other words, valuable online content does the job that marketing is supposed to do, but instead of people avoiding it, they seek it out.

Once you have an audience, you can intelligently determine what people want to buy. Not with random ideas and guesswork, but by serving the problems and desires of a group of real people.

There’s a new buzzword for this process: Native Commerce. In short, this means an integration of media and related products and services developed and owned by the media company itself, not by outside advertisers.

That’s the …read more      

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10 AugFeatured

Uncover an Idea, Find a Co-Founder, Build a Business

by Jason Fairfield0 Comments

By Rainmaker.FM

he-dave-nevogt

Today’s guest on Hack the Entrepreneur helps startups and companies attract new clients online.

He is the co-founder of HubStaff.com, which allows businesses to manage their remote staff by tracking time and activity levels, providing screenshots, and calculating employee payments.

HubStaff allows us to see exactly what virtual teams are working on so we can track expenses to specific projects.

Today’s guest is also a self-published author, consultant, and father of two.

Now, let’s hack …

Dave Nevogt.

In this 30-minute episode of Hack the Entrepreneur, host Jon Nastor and Dave Nevogt discuss:

  • Taking risks and not being afraid to go after your dream
  • Why you need to …read more      
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