Stop Writing Boring Headlines: 11 Types of Headlines That Pique Reader Interest

By Neil Patel

headline

You put in hours crafting a great post, but then you come to the hardest part:

The headline.

It seems like it should be easy to create a solid headline, right?

I mean, it’s usually 5-10 words long. How long could that possibly take?

So you write a few different headlines, but they just don’t quite click. They’re okay, but your audience isn’t going to go nuts over them.

And while you’re trying to come up with other headline ideas, the frustration creeps in. How can writing a single line take so much time?

Because you expect to be able to write headlines quickly, …read more      

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The Tightwad’s Guide to Creating Competitive Content on a Budget

By Pamela Wilson

how to create remarkable content on a budget

Do you need to spend a lot of money to create exceptional content?

In a word, no.

The barriers to entry for publishing on the Internet are extremely low. That’s why we see so much mediocre content everywhere we look.

But you’re here reading Copyblogger. That tells me that “mediocre content” is a phrase that’s not part of your vocabulary. You’re aiming to create content that’s remarkable. Content that attracts an audience and builds your business.

Today we’re going to cover how to produce winning content on a budget. A really small budget.

The fact is, you don’t need to outspend the competition.

You …read more      

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Your Cornerstone Content Blueprint: Answers to 9 Common Questions

By Demian Farnworth

how to build your website's content foundation

When it comes to defining cornerstone content, Brian Clark said it best:

A cornerstone is … basic, essential, indispensable, and the chief foundation upon which something is constructed or developed. It’s what people need to know to make use of your website and do business with you.

Cornerstone content pages can also help you accomplish many of your content marketing goals.

Goals like getting links to your website, finding new readers, attracting subscribers to your email newsletter, ranking well in search engines for competitive keywords, and giving new life to old articles.

Which makes cornerstone pages important for both seasoned …read more      

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A Beginner’s Guide to Cornerstone Content: Answers to 9 Common Questions

By Demian Farnworth

how to build your website's content foundation

When it comes to defining cornerstone content, Brian Clark said it best:

A cornerstone is … basic, essential, indispensable, and the chief foundation upon which something is constructed or developed. It’s what people need to know to make use of your website and do business with you.

Cornerstone content pages can also help you accomplish many of your content marketing goals.

Goals like getting links to your website, finding new readers, attracting subscribers to your email newsletter, ranking well in search engines for competitive keywords, and giving new life to old articles.

Which makes cornerstone pages important for both seasoned …read more      

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The 6 Key Skills of a Brilliant Content Marketer

By Neil Patel

content marketers

Some jobs are easy to define and prepare for:

Want to be an engineer? Go to school and get an engineering degree.

Want to code for Google? Go to school and study computer science.

What do you do when you want to be a content marketer?

Go to school and study content marketing? Hmm…there doesn’t seem to be a program for that, please try again.

Sure, it wouldn’t hurt to study general business or marketing, but that’s not enough either. You’ll end up learning many things you don’t really need and not learning those you do need.

All the top content marketers I know have a …read more      

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