How to Conduct Podcast Interviews Like a Pro

By Rainmaker.FM

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This week, Amy Harrison invited expert podcaster Jon Nastor to the Hit Publish house where he shares his top tips for growing an engaged audience through podcast interviews.

Get ready to access the cheats, tips, and hacks that will give you some serious interviewer skills (and boost your business credibility).

Jon Nastor hosts Hack the Entrepreneur, where he’s managed to get more than 100 entrepreneurs to reveal the habits, philosophies, and actions that have helped in their success.

By publishing show after show, Jon combatted nerves and honed his interview skills but more importantly, saw how podcast interviews could build a seriously …read more      

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Guy Kawasaki on Understanding the Math of Success

By Rainmaker.FM

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Today’s guest on Hack the Entrepreneur popularized secular evangelism in 1983 when he worked with the Macintosh Division of Apple. He is currently the chief evangelist of Canva, an online (and easy-to-use) graphic design platform.

He is also the author of 13 books, including Art of the Start 2.0 and Enchantment.

His books are used by some of the finest academic institutions and have been New York Times and Wall Street Journal bestsellers.

He gives more than 50 keynote speeches a year on topics such as innovation, enchantment, social media, evangelism, and entrepreneurship. His clients include Apple, Nike, …read more      

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Podcasting for SEO? Yep …

By Rainmaker.FM

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Loren Baker sits down with Jerod Morris from The Showrunner to discuss the world of podcasting, self-publishing, and how the game of producing one’s own content has changed over the past decade.

Both Loren and Jerod started down similar paths as personal bloggers and dreamers (one with ambitions for film, the other sports journalism) … and then found themselves taking different paths for career ambitions, only to end up doing exactly what they had originally intended.

They then discuss the SEO benefits of podcasting, and SEO for podcasts, with some actionable tips on building a web presence to accompany audio.

Click …read more      

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A Brief Introduction to the Art of Catching Hell

By Rainmaker.FM

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There are about 100 ways to become a better writer. For example, you could:

  • Read 100 books
  • Listen to Ira Glass’s This American Life
  • Cultivate a sick sense of humor
  • Think like a psychologist
  • Rack up rejections
  • Write like mad

But did you know catching hell can help you sharpen your copy chops, too? Yep. Starting a little controversy can do that.

Rocking the boat forces you to defend your ideas, examine what you can stomach, stretch your world, and test the waters.

Let’s explore these ideas.

In this 6-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • The unique role critics play in a writer’s life (hint: you …read more      
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Digital Sharecropping: The Most Dangerous Threat to Your Content Marketing Strategy

By Sonia Simone

Beware: Don't plant your content flag on borrowed land

Editor’s note: The original version of this post was published on November 28, 2012. We’re republishing it today to remind you how to protect your digital marketing efforts as social media sites continue to encourage you to publish original content on their platforms — platforms you don’t own.

We have a great bookstore in my town — the kind of place you picture in your mind when you think of a great independent bookshop.

It’s perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There’s a little coffee shop, so you can relax with …read more      

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