Digital Sharecropping: The Most Dangerous Threat to Your Digital Marketing Strategy

By Sonia Simone

Beware: Don't plant your content flag on borrowed land

Editor’s note: The original version of this post was published on November 28, 2012. We’re republishing it today to remind you how to protect your digital marketing efforts as social media sites continue to encourage you to publish original content on their platforms — platforms you don’t own.

We have a great bookstore in my town — the kind of place you picture in your mind when you think of a great independent bookshop.

It’s perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There’s a little coffee shop, so you can relax with …read more      

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Digital Sharecropping: The Most Dangerous Threat to Your Digital Business Strategy

By Sonia Simone

Beware: Don't plant your content flag on borrowed land

Editor’s note: The original version of this post was published on November 28, 2012. We’re republishing it today to remind you how to protect your digital business as social media sites continue to encourage you to publish original content on their platforms — platforms you don’t own.

We have a great bookstore in my town — the kind of place you picture in your mind when you think of a great independent bookshop.

It’s perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There’s a little coffee shop, so you can relax with an …read more      

Read More

The ‘Horror’ of Making a Living from Selling eBooks

By Rainmaker.FM

ap-j-thorn

Look out, Stephen King.

A new generation of Horror authors are using the power of self-publishing to climb the ranks, get new fans, and push the envelope in the genre.

J. Thorn is an up-and-coming Horror author who knows how to write great books … and build an audience and income stream with them.

In this episode of Authorpreneur, host Jim Kukral and J. Thorn discuss:

  • How J. Thorn went from selling two books a day to 200 books a day
  • How to build a powerful fan-base and turn them into readers through creative content marketing
  • The biggest mistakes J. Thorn made when writing …read more      
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An Entrepreneur’s Guide to Investing in Yourself

By Rainmaker.FM

he-entrepreneurial-investing

Today’s guest on Hack the Entrepreneur is a marketing expert, consultant, author, and blogger for Fast Company magazine and a regular contributor to The Globe and Mail’s Report on Business section.

He is the author of Evergreen, which was an instant number one bestseller in the sales and marketing section of Amazon.

Evergreen describes how companies can become so obsessed with finding new customers that they lose valuable customers along the way.

Evergreen is a guide to customer retention, experience, and strategy … and today’s guest shows us how to cultivate enduring customer loyalty that keeps businesses thriving.

Now, let’s hack …

Noah Fleming.

In this …read more      

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8 Signs of Weak Writing that Turn Off Readers

By Rainmaker.FM

ec-weak-writing

What makes writing “weak,” and are you able to identify the specific aspects of your writing that are weak?

Writers can be hard on themselves. They may think everything they write is lousy. But “lousy” is a vague word — and that general self-judgment doesn’t help you move beyond “lousy” writing.

Check out these eight specific signs of weak writing and how to strengthen each one.

In this 23-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • The true danger of weak writing (and why strong writing creates a completely different experience for a reader)
  • How to spot the weakest part of your content (and what …read more      
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