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July 2015
Home 2015
27 JulFeatured

6 Storytelling Lessons from a Famous Urban Legend

by Jason Fairfield0 Comments

By Rainmaker.FM

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“Don’t panic, but one of your kidneys has been harvested.”

That’s the punch line for one of the most successful urban legends of the last 15 years.

What makes it so successful? It’s hypnotic: understandable, memorable, and effective in changing thought and behavior.

How do you create stories that are like that? Just follow these six principles.

In this 7-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • How to think staggeringly simple
  • How to attract attention
  • How to help people understand and remember
  • How to help people believe
  • How to tell stories

Click Here to Listen to

Rough Draft on iTunes

Click Here to Listen …read more      

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27 JulFeatured

28 Browser Extensions That Make an SEO’s Life Easier

by Jason Fairfield0 Comments

By Neil Patel

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As an expert SEO, you have to be a jack-of-all-trades.

You need to understand link building, marketing, public relations, psychology, and technology.

At a certain point, there’s just not enough time in the day to do everything you’d like to do.

But you can save quite a bit of time and effort on small things by using browser extensions.

You can install them with one or two mouse clicks and access them with ease to the right of your address bar.

They will help you:

  • analyze website performance quickly
  • examine code behind websites
  • build links better
  • save time by improving your task efficiency

I’ve put together a list of 28 …read more      

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27 JulFeatured

Don’t Panic, but This Article Was Written by an Algorithm

by Jason Fairfield0 Comments

By Demian Farnworth

Shocking news! Computers can now write content

I don’t care how many times you read this opening paragraph. Study it word for word. Examine it frontwards and backwards. You won’t be able to conclusively tell whether it was written by a human or machine.

Don’t believe me? Read this sports story, and tell me if it was written by a human or machine:

Tuesday was a great day for W. Roberts, as the junior pitcher threw a perfect game to carry Virginia to a 2-0 victory over George Washington at Davenport Field.

Human or machine? Here’s the answer: It was written by a machine. (I wrote …read more      

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24 JulFeatured

Don’t Get Left Behind: The 8 Most Effective Link Building Tactics For 2015

by Jason Fairfield0 Comments

By Neil Patel

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Do you ever wonder if you’re wasting your time building links?

Google has aggressively looked for ways to devalue links in its algorithms for quite a while. At first, you could just hop on to the next link-building tactic, but now, Google has a pretty good handle on how to factor links into its algorithm.

That being said, backlinks are still a very important ranking factor… just look at the image above.

It’s always good to get more quality backlinks—the ones that are natural because you have content worth linking to. You can build these backlinks using a …read more      

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24 JulFeatured

3 Resources that Will Help You Craft Smarter Landing Pages

by Jason Fairfield0 Comments

By Stefanie Flaxman

Copyblogger Collection: show your prospects you have what they need

Chances are, it hasn’t been too long since you’ve had a miscommunication with someone — possibly a spouse, child, parent, or coworker.

You thought that person understood what you said, but he interpreted your message in a different way than you intended.

Miscommunications on landing pages occur when you think you’ve explicitly stated why a prospect should take action and that prospect isn’t convinced your call to action is the right step for him to take.

To avoid disappointing conversion rates on your landing pages, this week’s Copyblogger Collection is a series of three handpicked articles that show you:

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