Type To Search

Type To Search

CONTACT US

Type To Search

July 2015
Home 2015
24 JulFeatured

3 Articles that Will Help You Craft Smarter Landing Pages

by Jason Fairfield0 Comments

By Stefanie Flaxman

Copyblogger Collection: show your prospects you have what they need

Chances are, it hasn’t been too long since you’ve had a miscommunication with someone — possibly a spouse, child, parent, or coworker.

You thought that person understood what you said, but he interpreted your message in a different way than you intended.

Miscommunications on landing pages occur when you think you’ve explicitly stated why a prospect should take action and that prospect isn’t convinced your call to action is the right step for him to take.

To avoid disappointing conversion rates on your landing pages, this week’s Copyblogger Collection is a series of three handpicked articles that show you:

Read More
23 JulFeatured

The Benefits of Bootstrapping

by Jason Fairfield0 Comments

By Rainmaker.FM

un-bootstrapping

The average multi-millionaire has seven different sources of income. But that’s not what you hear about, is it? That’s not what gets the press.

Instead, you hear about The Game. You know The Game … get funded, make no profit. Even better, make no revenue, cash out big, retire on an island.

This is mostly fantasy, and is becoming more so each day, as investors now turn to companies with fast-growing revenue, sustainable profit, and solid management.

But do you need an investor at all? For businesses that take smart advantage of the unique power of the Internet, probably not.

In this 10-minute episode …read more      

Read More
23 JulFeatured

How to Protect Your Customers by Understanding PCI Compliance for Credit Card Security

by Jason Fairfield0 Comments

By Rainmaker.FM

tt-credit-card-security

Qualified Security Assessor Sean Mathena reveals the inside scoop on PCI (Payment Card Industries) compliance and the rules you need to understand when accepting credit cards in your business, online or offline.

PCI compliance is about securing credit card information and protecting your customers.

Sean Mathena is a Qualified Security Assessor and one of the most experienced Level 1 PCI assessors in the world. Your reputation and your business can be damaged or destroyed if you aren’t securing credit card data properly.

In this 18-minute episode of Technology Translated, host Scott Ellis and Sean Mathena discuss:

  • What is PCI?
  • The levels of PCI compliance
  • Who is …read more      
Read More
23 JulFeatured

Are You Giving Too Much Away for Free?

by Jason Fairfield0 Comments

By Rainmaker.FM

sr-give-content-away

The question of how much content to give away for free (and what to charge for) always vexes online content creators.

Fortunately, there is a rather simple rule of thumb to guide you.

The Showrunner hosts Jerod Morris and Jonny Nastor begin this episode by following up on last week’s listener question regarding which link is better to include in weekly episode emails: the platform link or the iTunes link. They looked at The Showrunner data and have a better answer for you.

Then Jerod and Jonny dive into the topic of the week: how much content you should give …read more      

Read More
23 JulFeatured

How to Move Prospective Customers Deeper Into the ARC Reactor with Segmentation

by Jason Fairfield0 Comments

By Rainmaker.FM

mn-moving-prospects

Are you sending the right people, the right messages, at the right time?

Or are you annoying people with irrelevant, unhelpful clutter?

In this episode of The Mainframe, Chris Garett and Tony Clark reveal:

  • How to get started with segmentation
  • What segmentation can do for your business and also your customer experience
  • Why you should go beyond simple email suppression
  • How to turn your email segmentation into a choose your own adventure
  • The magic of onboarding, and how it could be your secret weapon

Click Here to Listen to

The Mainframe on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the …read more      

Read More