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January 2016
Home 2016 January
07 JanFeatured

5 Ways to Get More Traffic with Content Marketing

by Jason Fairfield0 Comments

By Sonia Simone

using content to drive traffic

It’s the question I get asked more often than any other when I’m talking with business owners about content marketing strategy.

And it’s the question we see most often from new members in our Authority Q&A sessions.

“How do I get more traffic?”

There’s more — a lot more — to content marketing than traffic.

But if you can’t attract a critical “minimum viable audience,” you’re finished before you get started.

Here’s how to use content to get the attention of those all-important prospects — the men and women who are in the market to buy what you have to sell.

The …read more      

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06 JanFeatured

5 Strategies for Building a Bigger Network on LinkedIn

by Jason Fairfield0 Comments

By Neil Patel

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When it comes to social media marketing, you have a lot of different options.

Facebook, Pinterest, Twitter, LinkedIn…

And the list goes on.

Despite being not quite as big as Facebook, LinkedIn is often a better choice for businesses.

It provides you with an opportunity to connect with professionals and engage with them on a personal level.

Here’s something I bet you didn’t know:

Over 80% of B2B leads generated from social media come from LinkedIn.

That’s pretty incredible.

Although there may be less traffic on LinkedIn, its users are much more open to learning about products than Facebook users are, who just want to see …read more      

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06 JanFeatured

How to Consistently Create Remarkable Content

by Jason Fairfield0 Comments

By Kelton Reid

a roadmap for better ideas

It’s no secret that creativity and innovation are two key ingredients in a highly effective content marketing strategy.

And yet, consistently coming up with new, imaginative content ideas for your business or brand can seem utterly vexing at times.

We all want to have better ideas, but it isn’t always as simple as just putting on our “better idea” caps.

That’s why successful content marketers often have methods that help them produce remarkable content on a regular basis.

Let’s look at one such method.

A little innovation can go a long way

In the book The Art of Innovation, …read more      

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05 JanFeatured

Should You Write for Fans or Customers?

by Jason Fairfield0 Comments

By Pamela Wilson

tough choice: admirers or buyers

Mickey Spillane did not suffer from delusions of grandeur.

He didn’t expect his novels — featuring private eye Mike Hammer — to be regarded as great works of literature.

What he wanted was for them to sell.

I have no fans. You know what I got? Customers. And customers are your friends. – Mickey Spillane

His books have sold more than 225 million copies, so this approach served him well.

As we build an online presence with our content marketing, we have to answer this essential question:

Should we develop fans or customers?

The answer isn’t as straightforward as it may seem.

Why develop …read more      

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04 JanFeatured

Generate Leads from LinkedIn Through 6 Simple Steps

by Jason Fairfield0 Comments

By Neil Patel

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Everywhere you look, you see articles about social media tactics you can use to get more traffic or leads for your business.

And while tactics can be useful, you need to combine them in a cohesive strategy if you want them to be effective.

Some marketers have no problem doing that.

They’ve already been able to figure out how to generate a constant stream of leads from sites such as Facebook, Twitter, and LinkedIn.

But that’s a very small minority of marketers.

If you haven’t had great success with social media, I urge you not to give up. You just need to keep learning and …read more      

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