Why a Comprehensive Content Strategy Includes Podcasting

By Jon Nastor

how a podcast amplifies your message

What if there was a way to cut through the noise, get noticed, and make a real connection with your audience?

For many businesses, on-demand audio content is the way to do just that.

Podcasting is gaining in popularity, as you may have noticed, but the medium is not oversaturated.

There’s still plenty of room in the market for you, so don’t worry that you’re too late to get started.

It could be argued that podcasting is not right for every business. It could also be argued that blogging is not right for all businesses.

Yet, if your business takes content …read more      

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How to Write Conversationally: 7 Tips to Engage and Delight Your Audience

By Henneke

engage readers with a conversational writing style

How often do you shrug your shoulders and press delete after reading a marketing email?

Many marketing messages make us cringe. They don’t sound like a human being wrote them. They don’t engage. They lack personality and feel cold-hearted.

It’s not surprising.

At school, we learned grammar rules. We learned how to write and spell, but we didn’t learn how to use language to connect with our readers. We didn’t learn how to engage, persuade, and inspire.

But readers crave a human touch.

When we read conversational content, we instantly feel a connection with the writer. We feel like we’re getting …read more      

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6 Steps to Create a Bare Bones and Profitable Social Media Plan

By Neil Patel

social media

You can’t achieve success in any area of marketing without taking action.

But it’s possible to take action too quickly.

You want to take action only after you have a solid initial plan to act on; otherwise, you’ll end up doing things that don’t produce any results and only waste your time.

When I see how many marketers approach social media, it’s clear to me they don’t have a plan.

They randomly connect with users, post things, and sometimes send messages to those users.

By basic logic, random actions lead to random results.

And that’s not what we want as marketers.

Instead, you need a plan. …read more      

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What Is a Content Marketer?

By Demian Farnworth

become a content craftsman

Long ago, copywriting legend John Carlton told me that the best copywriters didn’t just master their own discipline; they also mastered related disciplines — like marketing, SEO, and negotiations.

This is true for content marketers, as well.

A content marketer is a master of many disciplines. But what exactly does that mean? What sort of disciplines and skills are we talking about? And what types of knowledge and experience are necessary to be a content marketer?

I’ll answer those questions and more, but before I do, I’ll first loosely define the term “content marketer.”

Then, I’ll tell you how …read more      

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