If you’ve ever had the pleasure of purchasing a diamond, you’re probably familiar with the four Cs that determine its value: Cut, Clarity, Color, and Carat.

As the Editor of a national online publication, I’m faced with the task of assessing the “value” of articles that are submitted to me every day.

The value of an article depends on its ability to resonate with readers.

Any editor will tell you that predicting what will strike a chord with an audience is an inexact science. But, over the years, I’ve developed my own system of three Cs that help me effectively evaluate the …read more