Let’s take a moment to sing the praises of counterintuitive moves that propel our businesses to a whole new level.

Every so often, you try something completely different. And every so often, it really works.

Take Jelle Annaars, for example.

Jelle has spent years offering copywriting services to a long list of clients. But when he shortened that list, business improved.

He’s also spent years building a robust online presence. But when he incorporated offline techniques, that’s when things took off.

And he became a Copyblogger Certified Content Marketer by submitting writing samples in English — and English isn’t his first language!

Speaking of our Certification …read more