October 2016 - Page 11 of 13

How to Build a Business that Sets You Free, with Sol Orwell

Startup, raise money, cash out, repeat. That’s the narrative that Silicon Valley feeds you.

Problem is, that approach is not only statistically rare, it’s rarely successful. Most venture-backed companies fail, plain and simple.

On the other hand, we have the narrative of the typical small business owner. Long hours for long years in order to create a meaningful business and an enduring legacy.

But what if you took a different approach? What if you started a business that supported you while you walk away to enjoy life?

And when the urge strikes you to start the next thing, you do it — simply …read more

05 OctFeatured

Get More Clients With Smarter Email Marketing

by Jason Fairfield0 Comments

By Brian Clark

Get More Clients with Smarter Email Marketing

Are you a freelancer, consultant, or other provider of professional services to clients?

If so, smarter email marketing strategies will get you more clients, and more importantly, better clients.

You know, the ones who value your expertise and effort and happily pay your fees.

Before I began Copyblogger in 2006, I started and ran three successful service businesses. And I used online marketing exclusively to attract clients, with email at the center of my strategy.

Things have certainly changed since those days. The fundamentals remain the same — but the sophistication and ease-of-use of the current technology allows you to do so much …read more

04 OctFeatured

Is the Novel Dead? Part Two

by Jason Fairfield0 Comments

By Kelton Reid

In this special edition of the show, two writers joined me to opine the death of one of the most influential forms in the history of the written word. I posed the question that many great writers have pondered stretching across the last two centuries …

Is the novel dead? And maybe a more up-to-date version of that question is, did the internet kill books?

Of course these are famous — almost cliché — theoretical discussions that writers often chew on over stiff drinks, and they raise hackles for those of us who adore them.

What you won’t find here is a highbrow …read more

04 OctFeatured

The ‘Obligatory’ Structure of Effective Content

by Jason Fairfield0 Comments

By Sonia Simone

Fiction needs what editor Shawn Coyne calls “obligatory scenes” — the elements that satisfy audience expectations and make the book a must-read. Do those elements exist for content? And if so … what are they?

Today, Sonia Simone gives her thoughts on the “must-include” elements of a solid content marketing program.

In this 28-minute episode, Sonia talks about:

Why it can actually boost your creativity to work within a structure
How structure can help take the pressure off of “writer anxiety”
The content type that attracts a lot more traffic
Why it’s a mistake to stop at getting a lot more traffic
The elements that make …read more

04 OctFeatured

The Secret Tactic All Successful Online Marketers Use

by Jason Fairfield0 Comments

By Sean Jackson

Have you ever wondered how sites like Copyblogger succeed?

There are tons of websites offering content marketing advice, but not all of them are successful. Why is that?

Because most online marketers fail to create communications that inspire action from their audiences.

Yes, writing well matters — as well as engagement, landing pages, design, etc. But they are not the single most important element that gets your audience to act.

There is a tactic that professional online marketers use that has proven over the years to work better than any other — a tactic so powerful that we have created a …read more

Type To Search

Type To Search

Type To Search

How to Build a Business that Sets You Free, with Sol Orwell

Get More Clients With Smarter Email Marketing

Is the Novel Dead? Part Two

The ‘Obligatory’ Structure of Effective Content

The Secret Tactic All Successful Online Marketers Use

Start Your Journey to Better Business