What if you knew exactly what your listener was thinking, feeling, and seeing when they listened to your show? To even think about having that kind of deep insight is empowering.

In this episode, Jerod and Jonny discuss the simple steps you need to take to acquire this valuable insight, and then use it to take your listener on a journey.

In this episode, Jonny and Jerod discuss the following:

• How your Audience of One ties into empathy maps
• Using empathy maps to create profitable online courses
• Exactly where and how to start with empathy maps

Listen, learn, enjoy …

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This week we’re joined by Seth Spears. Seth’s company (Spears Marketing) helps small business owners and bloggers build a reliable and profitable web presence that works … even when you’re not working. His primary focus is on digital marketing strategy.

Seth is a husband, a father, and fanatical about the Cincinnati Reds and the Cincinnati Bengals. He’s a staunch free-market advocate and often called a renaissance man. Last, but certainly not least, Seth is a part of the brotherhood I founded two years ago called Brocation, where a group of entrepreneurs take a few days each winter and hang …read more