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December 2016
Home 2016 December
22 DecFeatured

Copyblogger’s Holiday Buffet Edition

by Jason Fairfield0 Comments

By Sonia Simone

Copyblogger's Holiday Buffet Edition

You know how holiday buffets are … you take a little bit of cheese, and then another kind of cheese, and then four more kinds of cheese, then squeeze six desserts onto the plate, and finally you take a tiny square of Jell-O because it’s basically a vegetable?

No? Just me?

ANYWAY. This week we have a little buffet assortment for you … without the Jell-O vegetables.

On Monday, Sean Jackson and Jessica Frick were nice enough to host me on the Members Only podcast, where we talked about the days when I launched my first membership community. We laughed …read more      

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21 DecFeatured

Blogging is Back, with Darren Rowse

by Jason Fairfield0 Comments

By Brian Clark

un-darren-rowse-2

In the beginning, there was blogging. And for businesses looking to build an audience that helped grow the bottom line, it was good.

In fact, many of the leaders in the digital marketing space started as blogs and evolved into multi-million dollar businesses. I personally have immense gratitude for what Rainmaker Digital has been able to achieve, and it all traces back to the early Copyblogger audience.

Then, around 2008, “business blogging” gave way to the term “content marketing.” Eight years later, as we wind up 2016, we’re drowning in content, and there’s no mistaking that much of it is just poorly …read more      

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21 DecFeatured

How to Rapidly Build Brand Signals for SEO

by Jason Fairfield0 Comments

By Neil Patel

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In SEO’s never-ending evolution, algorithms are continually assessing different elements to determine where brands rank.

I remember the time, “back in the day,” when you could often get ahead with only rudimentary SEO tactics like keywords stuffing, e-zine posting, and even article spinning.

Oh, but how things have changed…

Search engines have never been more sophisticated, and Google is relentless in its pursuits of providing users with the best experience possible.

One element of SEO in particular that’s garnered a lot of attention recently is brand signals.

What are brand signals?

In a 2011 post on Moz, Rand Fishkin explained that

Google wanted to separate the …read more      

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21 DecFeatured

A Seemingly Minor Fact-Checking Tip that Yields Top-Notch Customer Service

by Jason Fairfield0 Comments

By Stefanie Flaxman

people watch woman writing on whiteboard - copyblogger

When I was a cub copy editor, I learned a simple fact-checking technique that is still one of my favorites today.

It may seem unimportant, but if you don’t use this technique and fail to catch a certain type of mistake, you could set yourself up for extra work later.

This is one of my favorites because it demonstrates that reviewing your copy and content for accuracy goes beyond checking for proper grammar, spelling, and punctuation.

Check for day/date discrepancies

I told you it’s simple.

Whenever you see a day of the week and a date in your text, check that the day …read more      

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20 DecFeatured

How Journalist and Bestselling Author of ‘The Revenge of Analog’ David Sax Writes: Part Two

by Jason Fairfield0 Comments

By Kelton Reid

wf-david-sax-file-two

The business and culture journalist and bestselling author of the recent book The Revenge of Analog, David Sax, dropped by the show to talk about the writing life, the importance of real things in a digital world, and the revenge of paper.

David is a freelance writer whose work has appeared in Bloomberg Businessweek, The New York Times, The New Yorker online, and other publications.

The author’s first book, Save the Deli, was a Los Angeles Times bestseller and won the James Beard Award for Writing and Literature.

His latest, The Revenge of Analog: Real Things and Why They Matter “… looks at …read more      

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