A Step-by-Step Guide to Dominating Any Keyword You Choose

By Neil Patel

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Page one, position one.

It’s the ultimate goal of every SEO marketer.

But of course reaching this goal can be difficult, and there is a seemingly infinite number of variables that determine how your content ends up ranking.

And let’s not forget about Google’s fickleness.

Their unending updates can leave you scratching your head as to what your next move should be.

I know that I’ve found myself frustrated more than a few times.

But what if I told you that there was a specific formula you can follow to dominate any keyword you choose?

What if you could knock it out of the park every time …read more      

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Conventional Writing Wisdom You Can Ignore, Effective Immediately

By Sonia Simone

bad advice you can tune out

Ever heard the term negativity bias?

Briefly stated, it means that we’re wired to notice things that suck far more than things that rock.

I had a hilarious (and productive) example of this when I asked this question on Twitter:

Twitter hive mind: What’s yr fave piece of terrible advice for writers / content markters? Asking for podcast. :) Will credit you of course!

— Sonia Simone (@soniasimone) November 29, 2016

(Apologies for the truncated words! #becauseTwitter)

I got more than enough replies to fill my podcast episode. In fact, I got so many good answers that I wanted to …read more      

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A Step-by-Step Guide to Using Google Search Console Like a Boss

By Neil Patel

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Killing it at SEO requires that you use a lot of different tools.

There’s SEO software, apps, analytics, and so on.

But in my opinion, one of the most helpful tools, pound for pound, is Google Search Console.

Formerly known as Google Webmaster Tools or GWT, Google Search Console is the name of the “free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.”

It’s powerful, it’s potent, and it gives you a behind-the-scenes snapshot of how your site is performing on multiple levels.

More importantly, it provides you with insight into what needs your …read more      

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Getting Ready for a Powerhouse 2017

By Sonia Simone

Getting Ready for a Powerhouse 2017

Am I jumping the gun a little bit? 2016 is still right here, after all. Staring me in the face.

Let’s just call it getting a head start. On Monday, I launched a new series for the blog and the podcast … which I’m calling the 2017 Content Excellence Challenge.

It works like this: Every month, we get two prompts. One is creative (about becoming a better writer) and one is productive (about getting more work done).

We’ll take these prompts and turn them into habits … habits that support better and stronger content.

The Copyblogger FM podcast this …read more      

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Sonia Simone on the Productive Insights Podcast

By Caroline Early

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On this episode of Elsewhere, Sonia Simone chats with Ash Roy on the Productive Insights Podcast about what it means to be a prolific content marketer.

In Part One of the show, Sonia and Ash discuss:

  • Understanding your audience and their needs
  • Content marketing’s role in today’s sale cycle
  • When and why to use guest posts
  • Developing your specific content marketing strategy

Listen to this Episode Now

The post Sonia Simone on the Productive Insights Podcast appeared first on Copyblogger.

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