December 2016 - Page 8 of 11

content excellence challenge: here's to a year of consistent improvement

Well, 2016 is nearly behind us. Can I get a Hallelujah?

In the interest of wanting to build many excellent things in 2017, allow me to propose a plan.

I’d like us, as a community, to commit to a year of consistent improvement as writers and creative professionals, starting now and continuing through December next year.

We’ll get started this week with some easy and interesting warm-up work, before we head into the Tilt-A-Whirl of the winter holidays. Then in 2017, each month we’ll have a pair of “prompts” to work on … tactical, workable things we can do to make …read more

09 DecFeatured

How to Outrank Your Competition’s Best-Performing Page

by Jason Fairfield0 Comments

By Neil Patel

All is fair in love and SEO.

Ranking for a profitable keyword phrase can quickly become a dog fight, and the SEO battle between two rivals can get heated and ugly in a hurry.

Okay, maybe that’s overly dramatic, but you get the idea.

When you’re battling for search ranking supremacy, it can get dirty, and nothing is off limits.

You need to devise a winning strategy to not only outrank the competition but maintain your position.

One technique I’ve found to be incredibly effective for gaining the upper hand in the SEO battle is to identify your competition’s best-performing page and outrank it.

If they’re …read more

08 DecFeatured

Get It Done This Week (We Can Help)

by Jason Fairfield0 Comments

By Sonia Simone

This week is all about gettin’ it done.

Something about the end of the calendar year gives us the energy to finish off any pesky lingering tasks and move forward.

On Monday, the Members Only podcast walked us through the Hows and Whys of getting your Google Analytics in place. This is exactly the kind of task that makes me want to hide under the covers with a mug of tea, and by tea I mean scotch. Thank goodness we have smart women like Jessica Frick and Loryn Thompson standing by to help.

Jennifer Blanchard also dropped some ruthless practicality …read more

07 DecFeatured

Content Curation in an Age of Fake News, with Dave Pell

by Jason Fairfield0 Comments

By Brian Clark

It’s been almost two years since I started Further, my curated email newsletter about personal growth. And there’s no mistaking that the project was inspired by Dave Pell’s NextDraft.

Content curation is all about becoming a trusted editorial source that finds the best information within a certain topic from amongst the valueless clickbait and mediocre dross that overruns the web. Pell’s NextDraft takes on the daunting task of delivering “the day’s most fascinating news,” plus commentary that’s often better than the links themselves.

Even though Further is a side project for me, I’m an advocate for smart curation due to …read more

07 DecFeatured

How to Create a Content Marketing System That Runs on Autopilot

by Jason Fairfield0 Comments

By Neil Patel

I think we can all agree that content marketing is both practical and potent.

It’s the ultimate form of inbound marketing and makes total sense when you need to reach 21st century consumers.

I could even spout off a laundry list of stats that prove just how big of an impact content marketing can have.

There’s the insane volume of leads, minimal financial investment, increased audience engagement, high ROI, and so on.

But if there’s any area where content marketers run into trouble, it’s the inherently time-consuming nature of the process.

Creating epic content takes time and energy. And not everyone has the …read more

Type To Search

Type To Search

Type To Search

Start Your Engines: The 2017 Content Excellence Challenge Begins Now

How to Outrank Your Competition’s Best-Performing Page

Get It Done This Week (We Can Help)

Content Curation in an Age of Fake News, with Dave Pell

How to Create a Content Marketing System That Runs on Autopilot

Start Your Journey to Better Business