What Is a Content Library? Plus Answers to 9 More Questions about This Innovative Lead Gen Approach
In May 2013, a small company with fewer than 40 unusual employees made a historic lead generation move that resulted in stunning lead generation results. (I stress “unusual” in a good way.)
The company with those odd employees, of course, was Copyblogger Media (now known as Rainmaker Digital). The story of what happened follows.
The historic move:
Up until that point, Copyblogger had been offering an email newsletter to attract and capture email subscribers. Pretty standard in the online business world.
We wanted to up the ante.
So we launched My.Copyblogger.com — a free membership site, where people sign …read more