Earlier this year, I wrote that I believe art plays a critical role in content marketing.

But what does that actually mean? When you think about it, what does that word “art” really mean?

“I’ll know it when I see it.”

– Random critic

For the purposes of this conversation, I’ll define art as an expression that can’t be made by an algorithm. It’s the creative spark, the unusual choice, the flare of personality, the moment of real human empathy and connection.

I believe it’s a serious mistake to think that marketing and art are somehow separate.

As Brian Clark has said for …read more