By Sonia Simone
We’ve been telling you there’s no great secret to search optimization, but that’s kind of a lie, isn’t it?
There is one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too.
I won’t be mysterious about it — it’s links. Links make the web go around. They’re why it’s called a web in the first place.
When good websites link to you, those links are votes of confidence. Get enough votes and you win.
The hard part? Getting enough of the right links, from the right people. To do that, you need two things:
- Great stuff to link …read more