By Sonia Simone
Someone must have slipped the team some hot sauce, because it seems we’re all feeling a little spicy. This week features strong points of view and plain-spoken advice. Ever feel a little shy telling people you’re a marketer? Do you worry that what you do seems sleazy to some? While marketers aren’t quite at “politician”
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The post Sleaze, Suckage, SEO … and Savings appeared first on Copyblogger.
By Neil Patel
Running a contest or a promotional giveaway is one of my favorite ways for a company to connect with their customers.
But like so many other aspects of business, I see too many people doing this wrong.
That’s OK – for now.
While it may sound simple, promotional campaigns like this aren’t as easy as just picking a name out of a hat.
You want to run a giveaway that creates brand awareness and generates a profit for your company.
When done correctly, this won’t cost much at all.
Contests can even generate some free advertising for your brand.
This is …read more
By Sonia Simone
In the beginning was authority. From the earliest days of advertising, authority was one of the first strategies used to persuade the masses. Then, a lot of us started using this internet thing to talk to one another. There was some speculation that authority was becoming an outdated concept. But it’s funny how these things
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The post The Most Powerful Writing Voice for 21st-Century Content appeared first on Copyblogger.
The crowds. The lines. The noise. The endless circling to find parking. Black Friday is an American institution — and for good reason. Commerce is king, humans like to save money, and Black Friday marries those two together unlike any other date on the calendar. But over the last handful of years, something has come
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The post Here’s a Quick Sneak Peek at This Year’s Massive Black Friday Discount appeared first on Copyblogger.
By Neil Patel
Your company needs to be active on Instagram.
Establishing a social media presence is essential for businesses to thrive in today’s day and age.
But posting pictures isn’t enough.
You need to take your Instagram strategy one step further and take advantage of posting stories to your profile.
What’s an Instagram story?
If you are unfamiliar, they aren’t complicated to figure out.
Users have the opportunity to upload videos and photos that expire after 24 hours.
Some people think Instagram copied Snapchat with this concept, which to an extent is true.
But regardlesss, I think it’s an efficient and professional way to <a class="colorbox" href="https://www.quicksprout.com/2016/11/04/the-5-best-tools-you-should-be-using-to-market-your-local-business/" target="_blank" …read more