By Sonia Simone

In the beginning was authority. From the earliest days of advertising, authority was one of the first strategies used to persuade the masses. Then, a lot of us started using this internet thing to talk to one another. There was some speculation that authority was becoming an outdated concept. But it’s funny how these things
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By Brian Gardner

The crowds. The lines. The noise. The endless circling to find parking. Black Friday is an American institution — and for good reason. Commerce is king, humans like to save money, and Black Friday marries those two together unlike any other date on the calendar. But over the last handful of years, something has come
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By Neil Patel

Your company needs to be active on Instagram.

Establishing a social media presence is essential for businesses to thrive in today’s day and age.

But posting pictures isn’t enough.

You need to take your Instagram strategy one step further and take advantage of posting stories to your profile.

What’s an Instagram story?

If you are unfamiliar, they aren’t complicated to figure out.

Users have the opportunity to upload videos and photos that expire after 24 hours.

Some people think Instagram copied Snapchat with this concept, which to an extent is true.

But regardlesss, I think it’s an efficient and professional way to <a class="colorbox" href="https://www.quicksprout.com/2016/11/04/the-5-best-tools-you-should-be-using-to-market-your-local-business/" target="_blank" …read more