By Neil Patel

People don’t always associate Twitter with marketing.

If you’re not using Twitter to improve your business, you’re making a big mistake.

Every year, about 200 billion tweets are sent out.

This number is astonishing.

With so much competition in the social media space, people may assume that Twitter’s best days are in the past.

That’s incorrect.

Twitter has never been more popular than it is today.

Check out these numbers:

Twitter has about 328 million users across the world.

That may not seem like a lot compared to the 2 billion monthly active Facebook users.

Still, 328 million isn’t a number …read more      

By Cheryl Tan

When my middle son was seven, he knocked it out of the park with the first video he created. Back when Rainbow Loom bracelets were hot, he put together a tutorial on how to make a certain type. Within three days, his video received 70,000 views. He also received quite a few nasty comments. He
Read More…

The post 3 Simple Keys to a Successful Video Strategy appeared first on Copyblogger.

…read more      

By Neil Patel

It’s important for you to always try to improve your email marketing strategy.

The trends continue to change each year, and you need to adapt.

If you’re still sending out the same boring newsletter or promotional offer you used 5 years ago, it’s time for you to make some improvements and adjustments.

But where do you start?

You may want to try testing a couple of different templates or designs to see which one is the most effective.

A/B testing is not strictly for people who want to update their old email strategies.

It’s great for business owners and marketers who are actively …read more      

By Sonia Simone

We talk a lot on Copyblogger about how to write content that’s more vivid, more memorable, more distinctive. But there’s always another side to that creative coin — the strategic side. Your content might be marvelously entertaining and engaging, but if it’s not placed in a strategic context, you’ve limited its power. Getting smarter about
Read More…

The post Blending Art with Strategy for Powerhouse Content appeared first on Copyblogger.

…read more      

By Neil Patel

It’s always great news for a business when their subscriber list starts to grow.

The growing list of subscribers implies that people are interested in your company and you have the opportunity to increase your revenue.

But that’s not always the case.

People ask me all the time why their bottom line hasn’t improved as their subscriber rates increase.

It’s because they don’t have active subscribers.

How do you stay connected and make sure your customers are actively engaged with your content?

Take a step back, and assess your current opt-in process.

It may have some flaws.

Sure, you may see your number of subscribers …read more