Everything You Need to Know Before You Start A/B Testing

By Neil Patel

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Do you think your website is performing to its full potential?

It’s frustrating if you’re not getting enough clicks and conversions on your website.

The layout of your page might be the issue.

Think about the goal of your website.

The layout of your website should match the goal for your website, depending on your business model.

For example, the main goal of an ecommerce site is to increase sales.

But the primary goal of a media or news platform may be to get users to click on advertisements.

The setup of your website needs to reflect your goal.

An ecommerce page will most likely …read more      

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5 Keyboard Shortcuts to Help You Write and Edit with Ease

By Stefanie Flaxman

We’re all guilty of it at some point. I know I certainly am. Glamorizing writing is an easy trap to fall into … You forget about the countless hours of drafting and imagine a cushy writing life where the right words flow effortlessly from your finger tips as you sit in your ideal setting and
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2017 Content Excellence Challenge: The October Prompts

By Sonia Simone

Here are your content challenge prompts for October! Each month this year, we’ve offered our community a pair of prompts. One is designed to improve the creativity and quality of your content. The other is designed to help you get more of that great stuff done. Feel free to jump in this week with either
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Should You Jump on the Live Video Bandwagon?

By Neil Patel

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Social media platforms have evolved.

Today, you can do much more than just write posts, comments, upload pictures, and videos.

Now you have the option to live stream with your audience.

It’s a cool concept, but should you be doing this?

Absolutely.

People love videos.

But you just need to make sure you’re effectively using live stream to your advantage.

Over 90% of Internet traffic comes from video content.

Facebook is one of the top options for you to consider for broadcasting live content.

Since Facebook Live launched in 2015, its search popularity rose over 330% in the last two years.

What’s this information …read more      

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7 Golden Rules for Hosting Webinars that Engage and Convert

By Jerod Morris

Webinar shock. Familiar with it? Probably not, because I just made up the term. But you’re probably familiar with Webinar Shock’s sister term, Content Shock. It’s the idea, first described by Mark Schaefer, that we have entered an age in which “exponentially increasing volumes of content intersect our limited human capacity to consume it.” In
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