How to Increase Sales by Mastering the Art of Storytelling

By Neil Patel

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Nothing keeps someone on the edge of their seat like a good story.

That’s why people love to watch movies, read books, and binge-watch television shows.

I know we all have that one friend or family member who tells the best stories around the dinner table.

But what if there was a way to turn those stories into dollars?

There is.

You’ll be able to boost your sales if you can get customers to connect with your stories.

Some of you may be thinking, “I’m a terrible storyteller, so this won’t work for me.”

And some of you might say, “My life is boring. …read more      

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50 Things You’ll Enjoy Reading over Christmas Break

By Sonia Simone

Today, as the team gets ready to take a few days off for the holiday, we’ve put together a massive buffet of marketing, writing, and strategy advice for you. Monday’s post put the spotlight on our editorial team’s favorite writing, content, and marketing blogs. (As well as one that’s an example of a creator who’s
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How to Boost Conversions by Tastefully Implementing Scarcity Tactics

By Neil Patel

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Increasing conversion rates is essential for every business.

Even if your current numbers are satisfactory, there’s always room for improvement.

The problem I see is that too many companies are using the same old and boring strategies.

Those methods get stale fast, and they don’t entice your customers to change their behaviors.

Implementing scarcity tactics is a viable way to boost conversions, increasing sales.

The best part is you can do this without acquiring new customers.

It’s a great method for ecommerce sites to grow sales and for anyone with a website to get their visitors to …read more      

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Best of Copyblogger: 2017 Edition

By Stefanie Flaxman

The task of selecting the top Copyblogger posts from 2017 is a bit like asking me to choose my favorite child. Each post is crafted with care, and I value all of them. But I rolled up my sleeves and devised a strategy. In fact, this year was all about the power of the individual
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How to Find Your Own Path to Creative Productivity

By Sonia Simone

I remember when I first discovered David Allen’s book Getting Things Done. I was holding down a challenging corporate job and working on a side hustle. I had a toddler at home and a mountain of stress at work. I was managing a team of writers (this is an oxymoron) and juggling complicated deliverables for
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