As I’ve said before, overcoming perfectionism is not an excuse to publish sloppy or uninspired writing. Content that works for your business is not only clear, accurate, and educational, it also gives insight into your values. And if it doesn’t contain aspects that make it memorable, it’s not going to work. Of course, memorable content
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The post Where to Begin When It’s Time to Edit Your Content appeared first on Copyblogger.
By Neil Patel
Can I go out on a limb here?
I’m going to guess you’re already sold on building an email list.
After all, you’ve heard the advice many times over:
“Build an email list. It’s where the money is.”
If you’re remotely interested in growing a business with staying power, it’s the wise thing to do.
It’s reported that for every dollar spent on email marketing, there’s an average $44 return on investment.
Here’s the thing though.
List building can be quite puzzling for both Internet marketing newbies and veterans.
Marketers agree. A whopping 63% say generating leads is …read more
By Jerod Morris
Website security has never been more critical. Hackers, ransomware, and denial of service attacks are all concerns for modern business websites. Nothing will erode your audience’s trust in you faster than visiting your website and getting a security warning, or having Google flash a “You can’t trust this site” message in your search results. Even
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The post 5 Steps to Website Security You Can Trust appeared first on Copyblogger.
By Sonia Simone
This week offers a mix of inspiration, clarity, purpose … and some good, old-fashioned results-oriented copywriting. On Monday, I shared some of the practical, repeatable steps you can use to create an online course that people actually want to buy. (That’s a fun thing to do, by the way, and I totally recommend it.) Brian
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The post How to Create (and Sell) Products People Actually Want to Buy appeared first on Copyblogger.
By Brian Clark
Your headline draws them in, while your opening copy maintains the magnetic hold. The express benefits give them hope that they may have found the solution they desire. And then you ask for the sale with an explicit call to action. A total win, right? Then why are you still disappointed with your results? You’re
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The post 5 Ways to Convert More Prospects by Making Your Case appeared first on Copyblogger.