How to Become a Great Copywriter
By Robert Bruce
Copywriting is not writing. It is assembling.
The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience.
Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can be a story that travels.
The assembly of these parts is key.
Though you’ll never know if a headline, or a collection of bullet points, or a call to action will resonate with your audience — not until …read more
