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March 2017
Home 2017
15 MarFeatured

5 Content Optimization Mistakes You’ll Wish You Fixed Sooner

by Jason Fairfield0 Comments

By Stefanie Flaxman

By now you know that — technical details aside — SEO is not separate from content marketing; it’s an integrated aspect of content marketing.

Optimizing your content for search engines is part of your craft and a skill you can strengthen with practice.

But even when you rank well for search terms your audience uses, the real test is what happens when someone clicks through to your website. As Brian wrote on Monday:

“There’s nothing worse than a quick bounce.”

To avoid a quick bounce, you need to focus on content optimization. Since you don’t want to miss any opportunities to …read more      

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14 MarFeatured

Introducing the New StudioPress Blog

by Jason Fairfield0 Comments

By Brian Gardner

Where in the world has Brian Gardner been?

Well, it’s been a while since you’ve seen my byline around here at Copyblogger, but that’s for a few good reasons — I’ve had my head down and been working hard over at StudioPress (specifically, the all-new StudioPress Sites you’ve been hearing about).

If you’re interested in checking it out, you’ll see that the StudioPress site looks quite different from how it has in the recent past, and that’s because we’ve been making the experience over there the best we possibly can for our customers.

That, and we’ve been building the next generation of StudioPress. :-)

Here’s what we’ve …read more      

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13 MarFeatured

What if You Could Simply Eliminate SEO from Your Life?

by Jason Fairfield0 Comments

By Brian Clark

Imagine.

Imagine a world without search engines …

It’s easy if you try.

No more surprise Google updates. No more worrying about XML sitemaps, robots.txt, and content analysis and optimization.

And perhaps most importantly, no more keyword research.

That last one means you’re going to have to go old-school to figure out the language of your audience to reflect it back to them. It’s going to take a lot more work.

You didn’t think you were going to get out of that one, did you?

Choosing the right words

“The difference between the almost right word and the right word is the …read more      

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13 MarFeatured

Forget SEO

by Jason Fairfield0 Comments

By Brian Clark

Imagine.

Imagine a world without search engines …

It’s easy if you try.

No more surprise Google updates. No more worrying about XML sitemaps, robots.txt, and content analysis and optimization.

And perhaps most importantly, no more keyword research.

That last one means you’re going to have to go old-school to figure out the language of your audience to reflect it back to them. It’s going to take a lot more work.

You didn’t think you were going to get out of that one, did you?

Choosing the right words

“The difference between the almost right word and the right word is the …read more      

Read More
10 MarFeatured

How to Run Your First Facebook PPC Campaign (if You Have no Experience)

by Jason Fairfield0 Comments

By Neil Patel

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Facebook’s reach is insane.

What started out in Mark Zuckerberg’s Harvard dorm room has gone on to revolutionize the world.

This means one thing for online marketers: boundless opportunities.

Of course marketers have been using Facebook organically for years, but recently Facebook PPC has become the go-to marketing trend.

It’s interesting because I remember not all that long ago that pretty much the only PPC platform on marketers’ radars was Google AdWords.

It was AdWords or nothing.

But with Facebook having 1.86 billion monthly active users as of Q4 of 2016, it’s easy to see why Facebook PPC has exploded.

Just look at Facebook’s growth …read more      

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