2017 - Page 65 of 72 - Oncor Solutions

Creative Frameworks that Build Content Marketing Success

There are two ways to go about business.

The first is to have an idea and then frantically do a lot of stuff hoping some of it works. It helps to only focus on tasks you’re already comfortable with, ensuring that critically important things will fall right through the cracks.

This approach is closely related to the frequently made-up statistic that a billion percent of new businesses fail.

Luckily, we have option two: Find solid frameworks and adapt them to your own unique circumstances. This way has the advantage of not burning through all of your money, leaving you heartbroken and living in …read more

01 FebFeatured

7 Tips to Take Your Content From “Meh” to Amazing

by Jason Fairfield0 Comments

By Neil Patel

One of the greatest struggles content marketers face right now is creating engaging content. More than 70% of marketers have made it a top priority this year to address that and make stronger connections with their audiences.

I think a primary cause for that struggle is that we’re only just a few years past search engine updates that changed, rather quickly, the way content is produced. The days of short, shallow content for the sake of building links are gone.

But change sometimes comes slowly. If you want to stand out, you have to produce better content. That’s …read more

01 FebFeatured

7 Real-World Ways to Think Like an Artist for Better Content Marketing

by Jason Fairfield0 Comments

By Sonia Simone

"We make good sentences by starting with awful sentences." – Sonia Simone

Earlier this year, I wrote that I believe art plays a critical role in content marketing.

But what does that actually mean? When you think about it, what does that word “art” really mean?

“I’ll know it when I see it.”

– Random critic

For the purposes of this conversation, I’ll define art as an expression that can’t be made by an algorithm. It’s the creative spark, the unusual choice, the flare of personality, the moment of real human empathy and connection.

I believe it’s a serious mistake to think that marketing and art are somehow separate.

As Brian Clark has said for …read more

01 FebFeatured

7 Real-World Ways to Think and Work Like an Artist

by Jason Fairfield0 Comments

By Sonia Simone

Earlier this year, I wrote that I believe art plays a critical role in content marketing.

But what does that actually mean? When you think about it, what does that word “art” really mean?

“I’ll know it when I see it.”

– Random critic

I believe it’s a serious mistake to think that marketing and art are somehow separate.

As Brian Clark has said for …read more

31 JanFeatured

The Old Man and The Pen

by Jason Fairfield0 Comments

By Robert Bruce

"You can outlast the other guys if you try." – Seth Godin

This is a simple story about the life of a particular writer, and how he ignored the one thing about his craft that would have given him everything he truly wanted …

A young man in his late twenties decided to become a writer.

At the beginning of the pursuit of his craft, he sought out all the writing advice he could find. He attended writing workshops, went to many parties of a literary nature, drove far into the woods seeking the wisdom of writing retreats, and read countless books on writing by countless other writers.

After several years of this, he began …read more

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Creative Frameworks that Build Content Marketing Success

7 Tips to Take Your Content From “Meh” to Amazing

7 Real-World Ways to Think Like an Artist for Better Content Marketing

7 Real-World Ways to Think and Work Like an Artist

The Old Man and The Pen

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