By Neil Patel

I see people make this mistake all the time.

They come up with a slogan and assume it’s an effective value proposition.

Yes, slogans are a great way to build your personal brand.

It’s a great way to help consumers remember who you are.

But slogans are not value propositions.

What’s a value proposition?

It’s a unique message to the consumer that conveys the main reason why they should buy from your brand.

Your value needs to be relevant to the customer. Explain why your brand, product, or service can offer a solution to a problem.

Be specific when you’re talking about these benefits.

Differentiate yourself …read more      

By Sonia Simone

This week, Stefanie Flaxman and I yielded the floor to a pair of smart gentlemen who we don’t hear from quite as often as we used to. And we featured a writer you haven’t seen on Copyblogger before. Her debut post for us is a must-read for writers who like being able to pay their
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The post Killer Resources for Freelancers … and an Option for Those Who Don’t Want to Go It Alone appeared first on <a class="colorbox" rel="nofollow" …read more      

By Neil Patel

How well do you know your competition?

Depending on your industry or location, the market may be saturated with businesses providing the same services or offering the same products as your company does.

Not everyone will survive.

Sooner or later, one or two companies will separate themselves from the crowd.

If you want to be an expert in your niche, you’ll need to learn effective competitor analysis skills.

Otherwise, you could put yourself at risk of falling behind those businesses that adopt these strategies first.

As a marketing expert who founded several startup companies, I’m well aware of how competitive certain spaces can …read more      

By Brian Clark

We’ve launched a lot of things over the last decade. Software, SaaS, WordPress hosting, WordPress design frameworks, themes, courses, certification, live training, conferences, and membership communities. And we’ve delivered tons of free content to teach you how to perform digital marketing, design, and copywriting in a way that works. But we’ve never offered to do
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The post Rainmaker Digital is at Your Service appeared first on Copyblogger.

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By Alaura Weaver

I never thought of myself as an entrepreneur. Growing up, I filled journals with poetry, drawings, and stories. I studied playwriting and performance in graduate school. The thought of running a business or putting a price tag on my creativity was icky. Then real life happened. Newsflash: landlords don’t accept poetry for rent. For a
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The post How to Make a Living as a Writer When Creative Writing Isn’t Paying the Bills appeared first on Copyblogger.

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