By Neil Patel

Staying active on social media is one of the best ways for you to create brand awareness and engage with your audience.

But with so many different social platforms to manage on a daily basis, it can be overwhelming. Sometimes keeping up with all these networks at once can feel like a full-time job.

You have enough on your plate when it comes to running your business. Sometimes, your social media campaigns get pushed toward the bottom of your to-do list.

If you’re not in a position to hire a full-time social media marketing manager, you can use a variety …read more      

By Stefanie Flaxman

I’m a “go big or go home” kind of gal, and when it comes to content marketing today that translates to “have editorial standards or don’t publish.” If a reader, listener, or viewer begins to like you, but you fail to earn their trust, your hard work will feel like a waste. Editorial standards are
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The post 3 Fundamental Editorial Standards for Any Serious Publication appeared first on Copyblogger.

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By Neil Patel

Email newsletters are a great way to stay in contact with your subscribers. I use this strategy for my businesses as well.

But when I consult different companies and analyze their email newsletters, I come across some common problems. They’re not using these emails as a marketing tool.

Just sending a newsletter for the sake of meeting your weekly or monthly requirement is not effective.

Your newsletter is a valuable marketing resource, and it’s time for you to start writing them as such. If you need to improve your existing newsletters, read this post.

This guide is also great for anyone …read more      

By Sonia Simone

It’s time! The Creative Content Foundations course (known around our virtual offices as “Lucile”) is just about ready for new students. I designed this class for new and intermediate content creators, to give you the professional skills that will wow your boss, clients, or customers. This course will be offered at a slightly ridiculously good
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The post Sharpen Your Content Skills with a New Class from Copyblogger appeared first on Copyblogger.

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By Neil Patel

Your company is ready to launch a new product. This is an exciting time for you and everyone else involved.

Depending on your industry and brand, you’ve spent months or potentially even years developing this product.

As you approach the final stages of development, you’re starting to get a bit anxious. I can totally relate to this feeling. You’ve spent so much time, effort, and money on this that you want to make sure that it’s successful.

If your new product isn’t a hit and doesn’t sell, it could be a crushing blow, both financially and psychologically for your brand.

Here’s what you need …read more