By Neil Patel

How active is your company when it comes to social media marketing?

It’s great if you have a Facebook profile, Twitter account, and Instagram page, but if you don’t have a presence on YouTube, you’re missing out on an easy way to generate new leads.

YouTube can also help you make more money from your existing customers. Ultimately, it’s one of my favorite platforms to use for growing a business.

One of the reasons why I love YouTube is because it’s easy to repurpose the content using it. Rather than making the same videos for all of …read more      

By Loryn Thompson

I love editing. It is, by far, my most favorite part of writing. I love editing my own work, other people’s work, bad copy on my dentist’s website … Give me a rough draft with poor sentence structure and I’ll entertain myself for hours. Most writers seem to have a tenuous relationship with editing. And
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By Stefanie Flaxman

On your own, without any way to gauge whether or not your ideas are practical or wise, you might get carried away with your creativity. That’s why the word “no” is an essential part of the professional creative life. Hearing it helps me incorporate another perspective into my vision. I actually like hearing it so
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By Neil Patel

You need to put lots of thought and effort into every page of your website. But your About Us page is arguably the most important.

Why?

Anyone who is reading your About Us page is interested in learning more about your company. If you write this page properly, it can be used as an effective lead generation tool.

Put yourself in the mindset of a website visitor who is reading this page.

They’ve already stumbled upon your website, so they have a general idea of who you are and what you do. However, they may not be ready to become a …read more      

By Sonia Simone

When you hear the word “bot,” what goes through your head? For me, it’s a toss-up: Election sabotage, death threats on Twitter, or the Cybermen. Not an awesome list of associations. But late last week, I happened to catch a session with Andrew Warner at Social Media Marketing World on how to use chatbots to
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