By Neil Patel

Social media is evolving. Brands need to do more today than just have active profiles on different marketing channels.

Successful businesses are increasing their presence by leveraging relationships with social influencers to create brand awareness.

We’re seeing an increase in the use of micro influencers, which made my list of the top marketing trends to look for in 2018. So for those of you who haven’t implemented this strategy yet, it’s time to get your feet wet.

You may be surprised to hear how big of an impact influencer marketing campaigns can have on your company. In …read more      

By Stefanie Flaxman

Here’s a scary thought: What if your content marketing actually works? What if you get all the clients you want? Will you be able to handle them? Those are important questions every service provider needs to answer honestly because there is often a disconnect between what we say we want and the actions we take.
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By Neil Patel

Content marketing is an absolute necessity for brand survival in 2018.

So you’re on the right track if you are currently creating and distributing content. But for those of you who aren’t seeing results from these marketing campaigns, it can be frustrating.

You’re putting so much time and effort into this, so why aren’t you seeing results? What’s the issue?

I see this problem a lot when I’m consulting with businesses. They don’t have a clearly defined content strategy. If this sounds like you, it’s important that you read carefully.

It’s great that you are continuing to publish new content. But this isn’t effective …read more      

By Sonia Simone

Polish up your apples for another week of content marketing school. 🙂 This week combined ways you can excel as a writer and a marketer. On Monday, Stefanie Flaxman wrote about a seeming paradox — how can we be prolific enough to succeed as professional writers and continue to improve our craft at the same
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By Neil Patel

People love watching videos. That’s why 87% of marketers use video content to engage with their audiences on the Internet.

More than half of marketing experts across the globe say they get the highest ROI from their video promotions.

When it comes to social media, videos generate 1,200% more shares than both text and pictures combined.

Another reason why videos are great is because it’s easier for viewers to comprehend your message while watching videos. In fact, your audience will retain 95% of information they consumed through a video as opposed to just 10% of information they …read more