By Sonia Simone

Recently, a student of ours asked whether “we” (content-based marketers who might prefer a more subtle approach) can learn anything from “those” marketers who use somewhat obvious tactics like silly quizzes or hyped-up headlines. In the course of answering this question, the phrase “orange hat marketer” occurred to me. (Don’t worry; this has nothing to
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The post Aggressive Sell, Soft Sell … What Works? appeared first on Copyblogger.

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By Kelton Reid

Ready Player One has been called pure “nostalgic nerd-bait” by film critics, but that’s not the only reason it earned $300 million worldwide in just its first week. It follows some very well-worn blueprints of blockbuster filmmaking that its iconic director, Steven Spielberg, practically invented. From the high-energy title sequence to the quintessential Spielbergian finale,
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The post Avoid This Surprisingly Common Recipe for Creepy Content appeared first on Copyblogger.

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By Neil Patel

Your content is great. You’ve been applying new strategies and learning how to master the art of storytelling to make your content more engaging.

But now what? This is useless if you’re unable to distribute it to your audience.

I see this problem all the time when I’m consulting businesses. They have excellent writers who know how to write great blog posts, but nobody is reading their work.

The key here is learning how to distribute your content so it can reach the widest audience possible.

If you’re using only one distribution channel, you’re missing out on a …read more      

By Stefanie Flaxman

I’ve always found the goal of meeting a word count to be a bit silly. Some messages can be clearly communicated in 200 words and others need 2,000 words. But if you use 2,000 words when 200 words would perfectly suffice, your writing will likely feel excessive or even self-indulgent. That’s why I consider the
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The post A Powerful Key to Prolific and Potent Writing appeared first on Copyblogger.

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By Neil Patel

Blogging is one of my favorite ways to drive traffic to your website and engage with your audience.

But for those of you who have been staying up to date about the newest marketing trends, you know that video content has been on the rise.

In fact, experts predict that 80% of the global Internet traffic will be videos by 2019. More than half of marketing executives say that video content is their most profitable ROI.

Blogs that contain videos have triple the amount of inbound links compared to blog posts …read more