By Stefanie Flaxman

I get a little nervous when I advise that you should write for a specific group of people and convey your perspective. Personal narratives can form connections with strangers almost magically, but self-indulgent writing has the opposite effect. It’s boring and a turn-off. The tricky part is that there’s a fine line between “personal” and
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By Neil Patel

How do you convince a person to do something?

When you’re having a face-to-face conversation with someone, you know how to persuade them. But you don’t have the same luxury of conversation when you’re dealing with visitors to your website.

Fortunately, you can utilize online persuasive tactics to close sales and improve your conversion rates.

Many of these factors have to do with the design of your website. The way your current website is designed could be the reason why you’re losing sales.

Some of your design choices may actually be putting off visitors and hurting your conversions. Obviously, you’re not …read more      

By Sonia Simone

We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of disappointment. This week, we looked at three myths and mistakes that can hold writers back
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By Neil Patel

Successful marketers know how to go the extra mile when promoting their brands, products, and services.

You need to understand what role psychology plays in the buying process. For example, different color schemes can impact sales on your website.

Those of you who want to take your marketing strategy to the next level need to understand the way your customers think. Use this information to your advantage.

People behave a certain way when specific emotions are triggered. I’m sure you can see this in your life as well.

Have you ever punched a wall or broken something when you’re upset? You …read more      

By Sonia Simone

A couple of weeks ago, I wrote a blog post about creating content that earns your audience’s attention. Mark Schaefer swung by and left a comment — and he made a point that is dear to our hearts at Copyblogger. “Outstanding content is not the finish line, it’s the starting line.”– Mark Schaefer I told
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