By Neil Patel

Anyone can produce content.

But content without a purpose is not effective. You need to consider the goals of your content marketing strategy. Ask yourself what you want your audience to do when they consume your content.

Whatever that answer is, your content needs to be engaging if you want to accomplish those goals. What is engaging content?

Well, it all depends on whom you ask and how it’s measured. For me, engaging content is all about getting results, such as:

• increase in traffic
• clicks
• opt-ins
• conversions
• sales
• comments
• likes
• mentions

Any of these metrics can be used to measure engagement.

Here’s something else to keep in mind. If your content doesn’t engage …read more      

By Sonia Simone

Well, our big thing this week was … pretty big. 🙂 If you didn’t catch yesterday’s announcement, our wonderful WordPress design and hosting division, StudioPress, has been acquired by WP Engine. We’re excited by the amazing possibilities this opens up for the framework and our beloved WordPress community. And, of course, as Brian wrote, it’s
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By Neil Patel

Your new ecommerce site has finally launched. Congratulations!

Now you have the ability to sell to a huge potential audience. Whether you have a completely new business or an existing brand that just launched an ecommerce site, getting your first few sales can be intimidating.

Existing businesses that expanded to the Internet, using it as an additional sales platform, will have an easier time with this.

That’s because they already have current customers familiar with the brand. For the most part, they’ll just need to let those customers know they’re selling online, and sales should follow.

With that in mind, this …read more      

By Brian Clark

I’m pleased to announce the acquisition of StudioPress, our WordPress design and hosting division, by WP Engine. With this move, the world’s most popular WordPress design framework — Genesis — will now be paired with the world’s leading managed WordPress hosting platform. Thank You to Brian Gardner and the StudioPress Team As 2018 began, it
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By Loryn Thompson

Forget your muse. That’s right, you heard me. You don’t need her bullshit anymore. Your muse is a flaky friend, who promises to hang out but never calls. Your muse is a boss who promises a raise but never gives you a review. How many times has she left you alone at your desk, waiting
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