During last week’s Editorial call here at Copyblogger, we had a lively discussion about ham. But that’s not the H-word I’m going to talk about today. More commonly, we analyze headlines. There’s nothing more disappointing than a unique, thoughtful, and helpful piece of content that has a headline that doesn’t do it justice. Great content
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By Neil Patel
Your B2B marketing strategy will differ from your typical B2C approach.
Sure, you may notice some overlap between the two, but for the most part, you’ll need a new plan if you want to target other businesses.
Some of you may have companies focusing on other businesses as your primary group of customers. And some of you may be considered both B2B and B2C companies.
If that’s the case, one overlap you may see between the two strategies would be social media marketing. But the difference would be in the way you use it.
Here’s an example. You could be <a class="colorbox" …read more
By Sonia Simone
This week, we got into the sadness of crummy email marketing, the delight of writing productivity, and the puzzle of why anyone ever treated marketing and selling like they were two completely different things. On Monday, Stefanie Flaxman talked about how weak email marketing is even weaker than Nickelback. (Wow.) Apologies in advance for any
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The post Turn Off Bad Pop Music and Turn On Good Marketing Strategy appeared first on Copyblogger.
By Neil Patel
Starting a business is no easy task. Trust me, I know this very well from my experiences founding multiple companies.
If you are currently building a startup company, kudos to you for the effort.
There is a long and difficult road ahead of you. But if you start with the right foundation, this road can be very rewarding.
If your startup company has already launched and you don’t have a concrete marketing strategy, you’re behind. To be as effective as possible, your strategy should be created in the early stages so you’re ready to go once the company officially launches.
That said, you can’t …read more
By Sonia Simone
Back when I worked in the corporate world, our organization, like many, had a great, big invisible wall between marketing and sales. The marketers crafted messages, thought about fonts and brand colors, produced beautiful brochures and websites, and figured out new ways to get people to know our company existed. The end result of this
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