By Neil Patel

Successful brands put the customer first.

They monitor their customers’ behaviors and leverage their needs to enhance the buying process. You can also boost your revenue by optimizing the customer experience.

If you want to take this concept one step further, you need to focus on one important element that will increase sales.

Personalization.

Personalizing the customer experience is a winning strategy. In fact, 96% of marketers agree that their efforts to personalize their customers’ experience advance their relationships with customers.

Furthermore, 88% of marketers say they’ve seen a measurable improvement in their businesses after implementing customer personalization tactics.

But …read more      

By Sonia Simone

Hey, notice something a little different? Copyblogger has a brand-new design, courtesy of our wonderful colleague, Rafal Tomal. Not only…

The post Look Sharp — New Skills, New Habits, and a Snazzy New Design for Copyblogger appeared first on Copyblogger.

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By Neil Patel

Do you have lots of social media followers? Want to learn how to turn those followers into dollars?

Right now, there are people making a living on social media without selling anything.

We’ve all seen those profiles of seemingly regular people with tons of followers.

It always seems as if they’re traveling or doing something fun. But what exactly do they do to fund this fairytale lifestyle?

They are social influencers.

Experts predict that in the next two years, global influencer marketing will be a $5-10 billion dollar industry.

In 2017, 86% of marketers relied on influencer marketing campaigns at …read more      

By Sonia Simone

We’ve been talking about this for a few weeks now, and we’ve just published our Content Confidence Checklist, a small…

The post A New (Almost Free) Resource to Help You Massively Up Your Content Game appeared first on Copyblogger.

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By Loryn Thompson

If there were such a thing as the Ten Commandments of Marketing, “You are not your audience” would likely make the top five. And for good reason: Generally, it’s solid advice. “You are not your audience” reminds us to question assumptions and never stop learning about the people we aim to persuade. But I have
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The post Why ‘You’re Not Your Audience’ Isn’t Always Great Advice appeared first on Copyblogger.

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