By Sonia Simone
There are a lot of reasons why I dislike the term content marketing, but the most important one is that it’s vague. Are we talking about a YouTube “let’s play” gaming video? A clever tweet from a big brand? Or maybe a blog post or podcast episode? Because that word content is there, the content
Read More…
The post Set the Strategic Goals that Drive Your Content Marketing appeared first on Copyblogger.
By Neil Patel
It’s no secret we’re living in a mobile world.
As marketers, we need to recognize that our current and prospective customers are active on their mobile devices. That’s why you need to learn how to optimize your web design for mobile users.
But some of you may have taken this one step further and built a mobile app. That’s great news, and you’re definitely headed in the right direction.
Mobile apps are increasing in popularity.
If you saw my top mobile trends that are dominating 2018, you’re aware of this.
In fact, over half of small …read more
By Sonia Simone
OK, I’m just going to say it. In today’s world, publishing second-rate content is a total waste of time. There’s no point in contributing to the growing pile of mediocrity. It wastes your time, and, worse, it wastes your audience’s time. Sometimes I’ll see a marketer complaining that: “I spent two years doing all of
Read More…
The post 3 Areas of Focus for Consistently High-Quality Content appeared first on Copyblogger.
I never realized just how important it was to connect content with business goals until I had a particular conversation with a client. The client, excited to get started on blog content together, had a running list of topics for me to cover. But then something strange happened. When I asked for background information on
Read More…
The post How Successful Marketing Writers Plan Their Content appeared first on Copyblogger.
By Neil Patel
With so many new content marketing strategies out there today, it can be tempting to look past your email list. After all, how important can it be?
To say the least, email marketing is crucial. It needs to remain part of your core marketing foundation.
Research shows that 99% of consumers check their emails every single day.
Between personal email addresses, work accounts, computers, and mobile devices, some consumers check their inboxes even up to 20 times per day.
More than 80% of retailers say email marketing is the driving force behind their acquisition and <a class="colorbox" href="https://www.quicksprout.com/2017/11/13/how-to-increase-revenue-without-acquiring-new-customers-customer-retention/" target="_blank" …read more