Spark Your Next Breakthrough Copy Insight with Systematic Listening

By Sonia Simone

I enjoyed Nick’s post yesterday about some copywriting techniques that work … until they don’t. And I’m glad he spoke…

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These 4 Copywriting Techniques Work Really Well … Right Up Until They Don’t

By Nick Usborne

Search on Google and you’ll find hundreds of thousands of pages devoted to copywriting secrets, tips, tricks, and techniques. Go…

The post These 4 Copywriting Techniques Work Really Well … Right Up Until They Don’t appeared first on Copyblogger.

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Use These 10 Tools to Enhance Your Instagram Post Conversions

By Neil Patel

giphy cam

Your business needs to have an active presence on Instagram.

With more than 1 billion active monthly users, Instagram is officially the fastest growing social media network.

According to Sprout Social, 71% of businesses in the United States are using Instagram for marketing. By now, I hope you have your profile set up and are taking steps to get more followers.

Once you’ve done that, you can convert your social media followers into customers.

You need to prioritize conversions.

But to do this, you need to find the best ways to improve your …read more      

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3 Simple Questions that Help You Craft Better Headlines

By Stefanie Flaxman

Writers are communicators. If you’re proud of your ideas, you want to be able to communicate them clearly and precisely….

The post 3 Simple Questions that Help You Craft Better Headlines appeared first on Copyblogger.

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The Top 13 Tools to Use for A/B Testing

By Neil Patel

google optimize

To have a successful website, you need to find ways to maximize your conversions.

Right now, you might think the layout of your site has an optimal design, but how can you know for sure?

The only way to figure this out is to test it. This isn’t something you just do once and forget about it.

You need to learn how to use continuous A/B testing to increase your conversions.

These tests are a great opportunity for you to make design choices that ultimately result in revenue.

Subtle changes, e.g., moving your CTA button or changing the color scheme on your …read more      

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