By Neil Patel
Just like most aspects of marketing and technology, search engine optimization has evolved over time.
Marketing strategies that were effective for your company five or ten years ago may not be as effective today. The same applies to SEO.
Search engines have changed the way they rank websites.
If your company hasn’t been staying up to date with the latest trends, your SEO strategy is outdated.
I see this problem all too often in my consulting work. Many companies still employ old strategies that no longer work.
That’s what inspired me to write this guide.
The outdated tactics on this list vary in terms of …read more