By Sonia Simone

Happy new year! I hope your holidays were good and that you’ve managed to re-find some semblance of your routine. (Or maybe even some cool new routines.) On Tuesday this week, Stefanie Flaxman gave us seven ideas for how to thrill your boss, editor, or clients with your writing professionalism. And on Wednesday, Brian Clark
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By Neil Patel

Customers are the lifeline and driving force of your business.

Without them, you wouldn’t exist.

That’s why you need to spend the time and use various resources to develop a better understanding of your customers’ thinking.

The idea is to put yourself in your customers’ shoes—their minds, really.

You want to figure out their perception of your company.

Creating an accurate customer persona can help you accomplish this.

It will help you learn about their habits, behaviors, and interests.

That way, you’ll be able to market to them accordingly.

Customer personas can help you get more money from your existing customers and even help you <a class="colorbox" href="https://www.quicksprout.com/2017/12/01/customer-acquisition-strategies-that-wont-break-the-bank/" target="_blank" …read more