How to Write Instagram Captions That Drive Engagement

By Neil Patel

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Staying active on social media is absolutely necessary if you want your business to be successful.

This statement holds true for small, local mom-and-pop stores as well as national chains and global ecommerce sites.

Even if you’re not selling a tangible product and just run a blog or something similar, you need to have a social media presence.

But having social media profiles and properly managing them are two different things.

Did you know about 80% of social media browsing takes place on mobile devices?

That’s one of the reasons why you need to focus on your <a class="colorbox" href="https://www.quicksprout.com/2017/11/06/the-ultimate-guide-for-using-instagram-story-to-promote-your-business/" …read more      

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Jump into a Creative and Productive New Year

By Sonia Simone

Happy new year! I hope your holidays were good and that you’ve managed to re-find some semblance of your routine. (Or maybe even some cool new routines.) On Tuesday this week, Stefanie Flaxman gave us seven ideas for how to thrill your boss, editor, or clients with your writing professionalism. And on Wednesday, Brian Clark
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How to Develop a Customer Persona That Improves Conversion Rates

By Neil Patel

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Customers are the lifeline and driving force of your business.

Without them, you wouldn’t exist.

That’s why you need to spend the time and use various resources to develop a better understanding of your customers’ thinking.

The idea is to put yourself in your customers’ shoes—their minds, really.

You want to figure out their perception of your company.

Creating an accurate customer persona can help you accomplish this.

It will help you learn about their habits, behaviors, and interests.

That way, you’ll be able to market to them accordingly.

Customer personas can help you get more money from your existing customers and even help you <a class="colorbox" href="https://www.quicksprout.com/2017/12/01/customer-acquisition-strategies-that-wont-break-the-bank/" target="_blank" …read more      

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Three Killer Skills Professional Writers Need to Succeed in 2018

By Brian Clark & Sonia Simone

What brought you here today? What are you hoping to learn, be, become, do, or change by reading Copyblogger? We’ll be asking that question a lot in the coming year, but while we wait (feel free to answer in the comments below — we’d love to hear it), allow us to talk about why we
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7 Ways for Thoughtful Writers to Wow Their Editors, Clients, and Bosses

By Stefanie Flaxman

It’s common for non-writers to have trouble understanding how writing for a living actually works. They imagine bespectacled introverts pounding away at their keyboards, detached from social settings and business transactions. How is a reclusive life compatible with a sustainable job? Writing is solitary work, but professional writers know publishing is a collaborative process. And
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