How to Develop Your First Brand Identity on a Budget

By Corry Cummings

The emphasis here is on first. This guide is meant to help you get your first dirty brand identity out the door.

It’s meant to be functional and good enough for now.

There are two options I recommend for developing your first brand identity:

  1. Do it yourself
  2. Use 99designs

Both options will get you to the finish line. The trade off is your time vs. your money. If you are short on money, then do it yourself. If you are short on time, then use 99designs.

If you were to get a high quality, professional brand identity, it’d cost you tens of thousands …read more      

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3 Game-Changing Steps You Might Skip When You Publish

By Stefanie Flaxman

Processes are a part of any type of job — whether it involves data, gardening, or construction. Yet, the fun…

The post 3 Game-Changing Steps You Might Skip When You Publish appeared first on Copyblogger.

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The 2 Website Analytics Tools Pros Actually Use in 2019

By Lars Lofgren

Website Analytics - Google_Analytics Overview Dashboard

I personally love data and analytics tools.

But here’s the straight truth: you need a lot less than the analytics industry wants you to believe.

Most experts will try to convince you that you need an analytics tool for everything. More data is always a good thing, right?

I used to believe that myself.

Over the last few years, I’ve changed my stance on the entire analytics category. These days, I prefer to keep things as simple as possible. One or two tools is about all I need. Less infrastructure to worry about, fewer complexities to manage, and an easier system for …read more      

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10 Trending 2019 Website Color Schemes

By Quick Sprout

neutral color palette for 2019 jewelry business

There’s a lot to take into consideration when you’re designing a website: there’s the layout, the architecture, the CTAs, picking your domain name, setting up a host, configuring the backend, picking a theme, perfecting the wording of your value proposition, and deciding which visuals to use. The list goes on and on.

All too often website color scheme is an afterthought.

So many site owners put little to no thought into picking their website color palette, let alone a trending color scheme. They think, How important could website colors really be?

Well, the color choices on your website, and how …read more      

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