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Author: Jason Fairfield
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27 JulFeatured

37 Ways to Rock Your Content

by Jason Fairfield0 Comments

By Sonia Simone

37 Ways to Rock Your Content

Sometimes, content marketing is a numbers game. And this week on Copyblogger, we have lots of ideas for well-defined, specific actions you can take to improve your website and create some excellent content.

Specifically, we have 37 ideas.

On Monday, Stefanie kick-started our week with a nifty little process to turn one lonely content idea into four strong posts. (These could, of course, be blog posts, podcast episodes, videos, or whatever content form rocks your world.)

On Tuesday, Jerod contributed three steps you should take right away to improve your site’s SEO.

And on Wednesday, I added <a class="colorbox" href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~www.copyblogger.com/love-your-blog/" …read more      

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26 JulFeatured

How to Use Social Listening to Create Viral Content

by Jason Fairfield0 Comments

By Neil Patel

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Viral content is inherently unpredictable.

You could have two similar pieces of content—with one receiving thousands upon thousands of shares and the other languishing in obscurity.

In that regard, there’s no magic formula that will enable you to create viral content on command.

It’s not like you can just flip a switch and get mass exposure.

It doesn’t work like that.

But there are several things you can do to increase the chances of your content going viral.

That’s what I want to talk about in this post.

More specifically, I’m going to explain how you can use social listening to your advantage.

Social listening, <a class="colorbox" href="https://trackmaven.com/marketing-dictionary/social-listening/" target="_blank" …read more      

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26 JulFeatured

Bored with Your Blog? These 10 Tips Will Make You Fall in Love Again

by Jason Fairfield0 Comments

By Sonia Simone

"Turn your back on burnout and get excited about your site again." – Sonia Simone

Content marketing is a long game.

In one way, that’s excellent — because all of your lazy or undisciplined competitors are going to drop out.

In another way, it sucks, because we all have days when we’re lazy and undisciplined.

In the early days, we can get by on adrenaline and enthusiasm. But as the months pass, we need some strategies to stay in love with that blog, video channel, or podcast.

Here are 10 strategies I’ve found helpful when you don’t want to quit, but you need to get a little bit of the magic back.

1. Read outside your topic

When you’re …read more      

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25 JulFeatured

3 Important SEO Steps to Take Right Away

by Jason Fairfield0 Comments

By Jerod Morris

"True masters of search engine optimization are masters of listening and empathy." – Jerod Morris

What if we’re thinking about SEO all wrong?

You won’t be shocked to see such a question posed on this site — one that harbors posts in its archive with headlines like SEO is Dead and What if You Could Simply Eliminate SEO from Your Life?

Don’t get me wrong: we’re not anti-SEO.

Heck, we were recently awarded a U.S. patent for the Content Optimizer we developed that now powers the SEO tools bundled with our premium WordPress hosting.

We’re just anti some of the misguided notions and incomplete narratives about SEO that masquerade as good …read more      

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24 JulFeatured

How to Use Surveys to Hook More Customers

by Jason Fairfield0 Comments

By Neil Patel

Facebook Market Research and Surveys for B2B

What’s the number one goal of content marketing?

Besides the obvious answer of generating leads and making conversions, it’s maximizing engagement.

Content marketing thrives on engagement!

You want your audience to take an active interest in your content and interact with your brand.

This typically comes in the form of likes, shares, comments, etc.

But there’s a new format that’s really picking up steam, and that’s surveys.

They’re especially big on Facebook right now.

Here’s an example of one Jeff Bullas used to figure out what his audience’s goals were when using LinkedIn:

When done correctly, surveys are excellent engagement boosters because:

  • they’re inherently interactive
  • most people have a natural …read more      
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