15 Essentials to Creating a Trust-Boosting YouTube Profile Page

By Neil Patel

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Did you know that more than 500 million hours of videos are watched on YouTube each day?

That’s mind-boggling!

But here’s what’s really crazy.

In 2017, “more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.”

These two stats demonstrate just how huge YouTube and video marketing in general have become.

And what I really love about video as compared to other mediums is the trust-building opportunity it presents.

Don’t get me wrong.

Traditional blogging, guest-posting and other text-based formats are great.

But they have inherent limitations when compared to video.

Someone …read more      

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The Path to Freedom, More Creativity, and … Really Good Audio Quality

By Sonia Simone

The Path to Freedom, More Creativity, and ... Really Good Audio Quality

We kicked off the holiday week on Monday with your July creativity and productivity prompts.

Each month this year, we’re suggesting practical ideas to improve your content and help you get more done. In July, we’re challenging you to select two content types that are new to you and schedule an extra hour each day to work on something meaningful.

(If one of your new content types is audio, be sure to check out Wednesday’s post this week as well.)

Tuesday was U.S. Independence Day, and I shared my latest thoughts on three steps toward greater economic and …read more      

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What I Learned from Checking BuzzSumo Every Day for a Month

By Neil Patel

I use a lot of different tools and various software for marketing.

But one of my absolute favorites is BuzzSumo.

I love it!

At this point, I consider it a linchpin useful for several different aspects of marketing.

And apparently I’m not alone.

Big name brands, such as TechRadar, TechTarget and even Rolling Stone magazine, use BuzzSumo to optimize their campaigns.

And because I tend to be compulsive about certain things, I’ve gotten into the habit of checking BuzzSumo every single day.

As you might imagine, I’ve come up with some pretty interesting insights along the way.

In this post, I’ll share with you …read more      

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10 Easy Tips for Professional Audio Quality

By Toby Lyles

I started working with podcasts because I was an avid podcast listener.

I would be listening to a conversation, hanging on every word, and then it would happen: the guest would bump his mic at the exact moment when he said the one thing I wanted to hear, and I’d miss out.

Our content should connect and engage, not frustrate and push away.

Since I run a podcast production company, I’ve learned that most people think any sound problem can be repaired with the simple twist of a knob. If only that were so.

Do you know how to avoid …read more      

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How to Carve Out Your Own Slice of Independence

By Sonia Simone

american flag art by hugh macleod

Today is Independence Day in the U.S. I’ve written before about the theme of independence and how it plays out in our lives today.

Independence is more important to Americans than ever. Thirty-five percent of the U.S. workforce are now working as freelancers. And while the current uncertainty around our health insurance system might make it seem “safer” to take a more traditional job, rapid economic change also creates a lot of turbulence in traditional employment.

Running a “side hustle” — a micro business with controlled costs and limited risks — offers amazing benefits for your peace …read more      

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